Voice Assistants and Conversational AI – The Future of Banking By Mitul Makadia

If we were to go through the sales numbers of the last 18 months, it is fairly evident that there is an insatiable appetite for voice devices in the global market. The use of these digital voice assistants and conversational AI coupled with the advancements in AI and the overall underlying technology shows that voice first devices are poised to transform commerce and marketing within every industry.

It truly is surprising how technology is so dynamically transforming one sector after another with revolutionary innovations. After the early rattle of IoT (Internet of Things), AR (Augmented Reality), VR (Virtual Reality) and Cloud computing, now we have the digital voice assistant technology to look forward to. However, the concept of voice-based services extends far beyond just personalized assistance to touch the banking sector at large.

People have been using finance apps for personal banking for the long time since it allows them to perform banking related tasks on their mobile devices without having to visit a bank personally. Now, with the prevalence of personal and home assistants mean that banks have a cheaper and better alternative as the technology to support voice-activated banking is already built into smartphones.

So the new ripple in a tech-focused market is the compelling question: Does banking really need a digital voice assistant? Here is the answer:

Imagine the World Without Voice Services

Remember the time when we used to rely on IVR customer services and support to resolve issues related to our computers or mobile services. It was surprising how we used to interact with our mobile devices and manually type on the glass screen to communicate our concerns. However, everything wasn’t really that smooth and functional every time the approach to customer service was made.

The biggest roadblock was that most IVR systems didn’t offer quick problem learning or problem-solving abilities. They didn’t have learning capabilities that today’s virtual voice assistant develops over time. Moreover, typing was neither the most effective, nor the most practical way to interact with a device or a computer for most common problems. It wasn’t that long ago that we had to invest a lot of efforts to fulfill the minor routines.

The world without the voice-driven AI services would seem slow, inefficient and strenuous now that we can think of adopting enlightened virtual assistants. They enable us to take informed decisions and solve a issues in seconds.

Conversational AI in Finance

Imagine being informed of next big step you need to take to make your finance management even better, can you? Also, have you ever thought that you will be presented with an intelligent conversation where all your questions are answered before you utter anything? Now you can.
With the help of voice-powered digital banking chatbots, all your interactions are read, processed and understood properly so that you receive the most comprehensive solutions from the bank. Based on your needs, preferences, transaction patterns and behaviors, the AI-enabled voice assistant can guide and lead you to where exactly you should go – saving you time-consuming by doing away with repeated steps down the road.

Proactive Power of Intelligence

Artificial Intelligence has the ability to meet the needs of customers before they even ask for it. Mobile apps with AI and voice-activated capability create something of great power and caliber especially when it comes to enhancing financial flow of organizations and satisfying commercial goals.
With the careful injection of constant machine learning combined with cloud computing, contextual and natural language generation, the banking system with voice assistant gets the immense potential to not only resolve the customer queries but also manage banking operations with proactive intelligence.

Voice Means Convenience and Luxury

Voice recognition system enhanced with text-to-speech voices creates a world of difference when it comes to the convenience of bank customers. The process is further given a boost by incorporating AI which assists in decoding human emotion and intents through its self-learning abilities.

Nuance was the first pioneer to introduce such system though with limited audio and text capabilities. Apple’s Siri became the first technology to support this interactive algorithm with better potential. However, the success of voice assistive software has now led to fundamentally changing the way customers interact with financial organizations and banking in general.

The reason these technologies are largely integrated into the banking system is that it offers unbelievable convenience and luxury while executing functions like digital transactions, payments, loan process and deposits.

Tech Giants Herald the Era of Intelligent Assistance

Initially, what started as an experimental innovation to make a difference to lifestyle habits, voice-powered chatbots are no longer a technological gimmick. The results gained from integrating voice interactions in conversational commerce is so positive that many tech giants embark on producing high-grade intelligent assistive services.

Leading tech companies have by now launched their software for voice-based conversational AI with some of them being Apple’s Siri, Google Voice, Amazon’s Alexa, Microsoft’s Cortana, Facebook’s M, Amazon’s Echo and Google Home.

With every other software coming into the digital market, various components of interactive assistance are getting fine-tuned to increase the accuracy speech recognition and data analysis. The responses received by these companies are incredible since more and more people are showing interest in trying such voice assistant services to resolve queries, get assistance and save time.

Real-time Examples of Voice Banking

In early months of 2017, American Express made an announcement saying that they will integrate Amazon’s Echo in order to enable customers to check their balance, view offers, make transactions and much more.

According to eMarketer, nearly 35.6 million Americans will rely on a voice-activated digital assistant device like Google Home or Amazon Echo once a month.

Nearly 60 million smartphone users will adopt virtual voice assistant software like Alexa, Siri, Cortana and Google voice in their devices for quick voice-enabled services.

When it comes to voice banking, Garanti Bank and Satander are two financial service providers who have started offering voice-activated banking services.

Real Conversations using Natural Language

Another part where machine learning in voice technology helps with bank customers is that they can interact and share their queries with the system using natural language processing.

If there are more instances of using and interacting with Echo, greater will be the chance for Alexa to learn, process and adapt to your speech patterns, search items, vocabulary and personal preferences. This is quite an essential feature for people who need assistance in their own native language.

The always-on, spontaneous and always-listening nature of Alexa and other voice-enabled banking chatbots will ensure there is an uninterrupted machine learning to read customer behaviour. The result is more accurate search results and precise financial decisions.

Erica: The Beginning of Voice-First Attitude in Banking

conversational ai in banking

At the time of the launch of Amazon’s Alexa, many tech analysts formed the commonplace opinion that Alexa was just the new talk of the town. However, things came out differently. When Bank of America’s introduced Erica in 2016, the technology hit another milestone. Forbes depicted how Erica of Bank of America can change the usual interactions that happen between a customer and their bank.

Erica unleashed unforeseen promises

With the help of the Artificial Intelligence used by Bank of America, they could see the millions of customers using their mobile banking app to interact with their bank account and perform transactions. Using its smart machine learning inputs, Bank of America had a clear idea about how to program the algorithm of Erica for offering voice banking aid.

Erica has much more to offer than what a person at first look would gather. Closely observing the customers transactions and analysing their financial pattern, Erica not only makes statements about account balance like a typical ATM machine but it also keeps the customers updated about their credit score, debt management, savings, future investment plans etc.

Erica is a proactive voice assistant

When a customer interacts with a bank, he leaves behind a footprint of financial data that Erica over time reads and digests to offer useful advice to the customer. It will scan user’s financial state and favour them by offering real-time opportunities to control and optimize their spending.

Being a proactive voice assistant, Erica can monitor customers’ vital banking functions and recommend taking fair steps to improve their market reputation and low credit score. She can even surprise you by telling you to reduce interest on your existing credit card by making somewhat higher payment on an outstanding balance.

Erica is here to erase the gap between human and machine

It was not that long ago that people used to foster the misconception of how machines may not give as much of a competitive advantage, profitability or interactive finesse as their human counterparts. A few years ago, the possibility of having an AI-powered voice assistant was a wild dream. However, Erica of Bank of America has pretty much debunked the myth.

What Erica is programmed to do can erase the gap that existed between a human and a machine. Erica’s machine learning system aligns perfectly with digital advancements made to improve banking experience. It is meant to revolutionize the way banking is approached as it peeks a little deeper into the financial aspect (which is perhaps the most crucial of all) of our lives.

The voice chatbot of Erica synchronizes all banking decisions and information of a customer to enable a different level of banking commerce and redefine personal banking using digital technology.

The Enlightened Assistant Drives Sophisticated Banking

Brian Roemmele, the founder at Payfinders.com states, “The more a personal assistant knows about a consumer and daily life patterns, the better it can interact with millions of financial (and non-financial) options at any given moment.”

This statement can be extended to mean a lot in terms of the impact of having personal banking assistant in real life. It is true that having an enlightened voice assistant who is listening to your activities 24/7 is a boon when it comes to your finance-related decisions. In today’s world, when people are busy organizing every aspect of their lives, they have little time left to manage and focus on their daily finance.

Hence, it is really nice to have someone who recognizes your voice, follows you closely and understands your life like no other. At any given moment, all you need to do is to ask your digital voice-enabled finance guide to initiate intelligent communication that involves questions and solutions.

Moreover, the vision of sophisticated banking necessarily involves the idea of proactive banking where a person is reminded of their accurate financial status and actionable recommendations to diminish the risk factor.

Is Conventional Banking About To Disappear?

This is the most critical question thousands of tech enthusiasts and finance experts are asking. Definitely, it is undeniable that the rise of Fintech startup companies and their development promises have fortified the vision of entrenching voice banking infrastructure in the world.

Despite achieving considerable success, the question is still there: Will traditional banking completely disappear? We can say there is a possibility of everything in today’s world.

KMPG report says that certain major components of conventional banking may disappear and will be replaced by virtual voice assistant like Eva. Most banks may think of digitizing their customer call centers, branches, sales teams, financial advisers, marketers, etc. Data will be the hero in the whole digital AI setting and so will be their generous technology partnerships.

Conclusion

The discussion on whether or not banking needs digital voice assistant can conclude with many possibilities, one of which is ‘probably yes’. This is because it is impossible to avert from the shift that leading tech giants have promised in the banking sector through voice-enabled devices, AI-driven technology and data processing capabilities. The invisible banking bot system is still at its thoughtful stage with some of its components becoming true as Artificial Intelligence is combined with voice. Despite the digital progress, the banking sector is still not perfectly prepared to dive into absolute voice-enabled AI-driven services. The complete transformation, albeit a couple years away, is bound to happen and round the corner.

via Technology & Innovation Articles on Business 2 Community http://bit.ly/2HnavMe

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Voice Assistants and Conversational AI – The Future of Banking By Mitul Makadia

If we were to go through the sales numbers of the last 18 months, it is fairly evident that there is an insatiable appetite for voice devices in the global market. The use of these digital voice assistants and conversational AI coupled with the advancements in AI and the overall underlying technology shows that voice first devices are poised to transform commerce and marketing within every industry.

It truly is surprising how technology is so dynamically transforming one sector after another with revolutionary innovations. After the early rattle of IoT (Internet of Things), AR (Augmented Reality), VR (Virtual Reality) and Cloud computing, now we have the digital voice assistant technology to look forward to. However, the concept of voice-based services extends far beyond just personalized assistance to touch the banking sector at large.

People have been using finance apps for personal banking for the long time since it allows them to perform banking related tasks on their mobile devices without having to visit a bank personally. Now, with the prevalence of personal and home assistants mean that banks have a cheaper and better alternative as the technology to support voice-activated banking is already built into smartphones.

So the new ripple in a tech-focused market is the compelling question: Does banking really need a digital voice assistant? Here is the answer:

Imagine the World Without Voice Services

Remember the time when we used to rely on IVR customer services and support to resolve issues related to our computers or mobile services. It was surprising how we used to interact with our mobile devices and manually type on the glass screen to communicate our concerns. However, everything wasn’t really that smooth and functional every time the approach to customer service was made.

The biggest roadblock was that most IVR systems didn’t offer quick problem learning or problem-solving abilities. They didn’t have learning capabilities that today’s virtual voice assistant develops over time. Moreover, typing was neither the most effective, nor the most practical way to interact with a device or a computer for most common problems. It wasn’t that long ago that we had to invest a lot of efforts to fulfill the minor routines.

The world without the voice-driven AI services would seem slow, inefficient and strenuous now that we can think of adopting enlightened virtual assistants. They enable us to take informed decisions and solve a issues in seconds.

Conversational AI in Finance

Imagine being informed of next big step you need to take to make your finance management even better, can you? Also, have you ever thought that you will be presented with an intelligent conversation where all your questions are answered before you utter anything? Now you can.
With the help of voice-powered digital banking chatbots, all your interactions are read, processed and understood properly so that you receive the most comprehensive solutions from the bank. Based on your needs, preferences, transaction patterns and behaviors, the AI-enabled voice assistant can guide and lead you to where exactly you should go – saving you time-consuming by doing away with repeated steps down the road.

Proactive Power of Intelligence

Artificial Intelligence has the ability to meet the needs of customers before they even ask for it. Mobile apps with AI and voice-activated capability create something of great power and caliber especially when it comes to enhancing financial flow of organizations and satisfying commercial goals.
With the careful injection of constant machine learning combined with cloud computing, contextual and natural language generation, the banking system with voice assistant gets the immense potential to not only resolve the customer queries but also manage banking operations with proactive intelligence.

Voice Means Convenience and Luxury

Voice recognition system enhanced with text-to-speech voices creates a world of difference when it comes to the convenience of bank customers. The process is further given a boost by incorporating AI which assists in decoding human emotion and intents through its self-learning abilities.

Nuance was the first pioneer to introduce such system though with limited audio and text capabilities. Apple’s Siri became the first technology to support this interactive algorithm with better potential. However, the success of voice assistive software has now led to fundamentally changing the way customers interact with financial organizations and banking in general.

The reason these technologies are largely integrated into the banking system is that it offers unbelievable convenience and luxury while executing functions like digital transactions, payments, loan process and deposits.

Tech Giants Herald the Era of Intelligent Assistance

Initially, what started as an experimental innovation to make a difference to lifestyle habits, voice-powered chatbots are no longer a technological gimmick. The results gained from integrating voice interactions in conversational commerce is so positive that many tech giants embark on producing high-grade intelligent assistive services.

Leading tech companies have by now launched their software for voice-based conversational AI with some of them being Apple’s Siri, Google Voice, Amazon’s Alexa, Microsoft’s Cortana, Facebook’s M, Amazon’s Echo and Google Home.

With every other software coming into the digital market, various components of interactive assistance are getting fine-tuned to increase the accuracy speech recognition and data analysis. The responses received by these companies are incredible since more and more people are showing interest in trying such voice assistant services to resolve queries, get assistance and save time.

Real-time Examples of Voice Banking

In early months of 2017, American Express made an announcement saying that they will integrate Amazon’s Echo in order to enable customers to check their balance, view offers, make transactions and much more.

According to eMarketer, nearly 35.6 million Americans will rely on a voice-activated digital assistant device like Google Home or Amazon Echo once a month.

Nearly 60 million smartphone users will adopt virtual voice assistant software like Alexa, Siri, Cortana and Google voice in their devices for quick voice-enabled services.

When it comes to voice banking, Garanti Bank and Satander are two financial service providers who have started offering voice-activated banking services.

Real Conversations using Natural Language

Another part where machine learning in voice technology helps with bank customers is that they can interact and share their queries with the system using natural language processing.

If there are more instances of using and interacting with Echo, greater will be the chance for Alexa to learn, process and adapt to your speech patterns, search items, vocabulary and personal preferences. This is quite an essential feature for people who need assistance in their own native language.

The always-on, spontaneous and always-listening nature of Alexa and other voice-enabled banking chatbots will ensure there is an uninterrupted machine learning to read customer behaviour. The result is more accurate search results and precise financial decisions.

Erica: The Beginning of Voice-First Attitude in Banking

conversational ai in banking

At the time of the launch of Amazon’s Alexa, many tech analysts formed the commonplace opinion that Alexa was just the new talk of the town. However, things came out differently. When Bank of America’s introduced Erica in 2016, the technology hit another milestone. Forbes depicted how Erica of Bank of America can change the usual interactions that happen between a customer and their bank.

Erica unleashed unforeseen promises

With the help of the Artificial Intelligence used by Bank of America, they could see the millions of customers using their mobile banking app to interact with their bank account and perform transactions. Using its smart machine learning inputs, Bank of America had a clear idea about how to program the algorithm of Erica for offering voice banking aid.

Erica has much more to offer than what a person at first look would gather. Closely observing the customers transactions and analysing their financial pattern, Erica not only makes statements about account balance like a typical ATM machine but it also keeps the customers updated about their credit score, debt management, savings, future investment plans etc.

Erica is a proactive voice assistant

When a customer interacts with a bank, he leaves behind a footprint of financial data that Erica over time reads and digests to offer useful advice to the customer. It will scan user’s financial state and favour them by offering real-time opportunities to control and optimize their spending.

Being a proactive voice assistant, Erica can monitor customers’ vital banking functions and recommend taking fair steps to improve their market reputation and low credit score. She can even surprise you by telling you to reduce interest on your existing credit card by making somewhat higher payment on an outstanding balance.

Erica is here to erase the gap between human and machine

It was not that long ago that people used to foster the misconception of how machines may not give as much of a competitive advantage, profitability or interactive finesse as their human counterparts. A few years ago, the possibility of having an AI-powered voice assistant was a wild dream. However, Erica of Bank of America has pretty much debunked the myth.

What Erica is programmed to do can erase the gap that existed between a human and a machine. Erica’s machine learning system aligns perfectly with digital advancements made to improve banking experience. It is meant to revolutionize the way banking is approached as it peeks a little deeper into the financial aspect (which is perhaps the most crucial of all) of our lives.

The voice chatbot of Erica synchronizes all banking decisions and information of a customer to enable a different level of banking commerce and redefine personal banking using digital technology.

The Enlightened Assistant Drives Sophisticated Banking

Brian Roemmele, the founder at Payfinders.com states, “The more a personal assistant knows about a consumer and daily life patterns, the better it can interact with millions of financial (and non-financial) options at any given moment.”

This statement can be extended to mean a lot in terms of the impact of having personal banking assistant in real life. It is true that having an enlightened voice assistant who is listening to your activities 24/7 is a boon when it comes to your finance-related decisions. In today’s world, when people are busy organizing every aspect of their lives, they have little time left to manage and focus on their daily finance.

Hence, it is really nice to have someone who recognizes your voice, follows you closely and understands your life like no other. At any given moment, all you need to do is to ask your digital voice-enabled finance guide to initiate intelligent communication that involves questions and solutions.

Moreover, the vision of sophisticated banking necessarily involves the idea of proactive banking where a person is reminded of their accurate financial status and actionable recommendations to diminish the risk factor.

Is Conventional Banking About To Disappear?

This is the most critical question thousands of tech enthusiasts and finance experts are asking. Definitely, it is undeniable that the rise of Fintech startup companies and their development promises have fortified the vision of entrenching voice banking infrastructure in the world.

Despite achieving considerable success, the question is still there: Will traditional banking completely disappear? We can say there is a possibility of everything in today’s world.

KMPG report says that certain major components of conventional banking may disappear and will be replaced by virtual voice assistant like Eva. Most banks may think of digitizing their customer call centers, branches, sales teams, financial advisers, marketers, etc. Data will be the hero in the whole digital AI setting and so will be their generous technology partnerships.

Conclusion

The discussion on whether or not banking needs digital voice assistant can conclude with many possibilities, one of which is ‘probably yes’. This is because it is impossible to avert from the shift that leading tech giants have promised in the banking sector through voice-enabled devices, AI-driven technology and data processing capabilities. The invisible banking bot system is still at its thoughtful stage with some of its components becoming true as Artificial Intelligence is combined with voice. Despite the digital progress, the banking sector is still not perfectly prepared to dive into absolute voice-enabled AI-driven services. The complete transformation, albeit a couple years away, is bound to happen and round the corner.

via Technology & Innovation Articles on Business 2 Community http://bit.ly/2HnavMe

Voice Assistants and Conversational AI – The Future of Banking By Mitul Makadia

If we were to go through the sales numbers of the last 18 months, it is fairly evident that there is an insatiable appetite for voice devices in the global market. The use of these digital voice assistants and conversational AI coupled with the advancements in AI and the overall underlying technology shows that voice first devices are poised to transform commerce and marketing within every industry.

It truly is surprising how technology is so dynamically transforming one sector after another with revolutionary innovations. After the early rattle of IoT (Internet of Things), AR (Augmented Reality), VR (Virtual Reality) and Cloud computing, now we have the digital voice assistant technology to look forward to. However, the concept of voice-based services extends far beyond just personalized assistance to touch the banking sector at large.

People have been using finance apps for personal banking for the long time since it allows them to perform banking related tasks on their mobile devices without having to visit a bank personally. Now, with the prevalence of personal and home assistants mean that banks have a cheaper and better alternative as the technology to support voice-activated banking is already built into smartphones.

So the new ripple in a tech-focused market is the compelling question: Does banking really need a digital voice assistant? Here is the answer:

Imagine the World Without Voice Services

Remember the time when we used to rely on IVR customer services and support to resolve issues related to our computers or mobile services. It was surprising how we used to interact with our mobile devices and manually type on the glass screen to communicate our concerns. However, everything wasn’t really that smooth and functional every time the approach to customer service was made.

The biggest roadblock was that most IVR systems didn’t offer quick problem learning or problem-solving abilities. They didn’t have learning capabilities that today’s virtual voice assistant develops over time. Moreover, typing was neither the most effective, nor the most practical way to interact with a device or a computer for most common problems. It wasn’t that long ago that we had to invest a lot of efforts to fulfill the minor routines.

The world without the voice-driven AI services would seem slow, inefficient and strenuous now that we can think of adopting enlightened virtual assistants. They enable us to take informed decisions and solve a issues in seconds.

Conversational AI in Finance

Imagine being informed of next big step you need to take to make your finance management even better, can you? Also, have you ever thought that you will be presented with an intelligent conversation where all your questions are answered before you utter anything? Now you can.
With the help of voice-powered digital banking chatbots, all your interactions are read, processed and understood properly so that you receive the most comprehensive solutions from the bank. Based on your needs, preferences, transaction patterns and behaviors, the AI-enabled voice assistant can guide and lead you to where exactly you should go – saving you time-consuming by doing away with repeated steps down the road.

Proactive Power of Intelligence

Artificial Intelligence has the ability to meet the needs of customers before they even ask for it. Mobile apps with AI and voice-activated capability create something of great power and caliber especially when it comes to enhancing financial flow of organizations and satisfying commercial goals.
With the careful injection of constant machine learning combined with cloud computing, contextual and natural language generation, the banking system with voice assistant gets the immense potential to not only resolve the customer queries but also manage banking operations with proactive intelligence.

Voice Means Convenience and Luxury

Voice recognition system enhanced with text-to-speech voices creates a world of difference when it comes to the convenience of bank customers. The process is further given a boost by incorporating AI which assists in decoding human emotion and intents through its self-learning abilities.

Nuance was the first pioneer to introduce such system though with limited audio and text capabilities. Apple’s Siri became the first technology to support this interactive algorithm with better potential. However, the success of voice assistive software has now led to fundamentally changing the way customers interact with financial organizations and banking in general.

The reason these technologies are largely integrated into the banking system is that it offers unbelievable convenience and luxury while executing functions like digital transactions, payments, loan process and deposits.

Tech Giants Herald the Era of Intelligent Assistance

Initially, what started as an experimental innovation to make a difference to lifestyle habits, voice-powered chatbots are no longer a technological gimmick. The results gained from integrating voice interactions in conversational commerce is so positive that many tech giants embark on producing high-grade intelligent assistive services.

Leading tech companies have by now launched their software for voice-based conversational AI with some of them being Apple’s Siri, Google Voice, Amazon’s Alexa, Microsoft’s Cortana, Facebook’s M, Amazon’s Echo and Google Home.

With every other software coming into the digital market, various components of interactive assistance are getting fine-tuned to increase the accuracy speech recognition and data analysis. The responses received by these companies are incredible since more and more people are showing interest in trying such voice assistant services to resolve queries, get assistance and save time.

Real-time Examples of Voice Banking

In early months of 2017, American Express made an announcement saying that they will integrate Amazon’s Echo in order to enable customers to check their balance, view offers, make transactions and much more.

According to eMarketer, nearly 35.6 million Americans will rely on a voice-activated digital assistant device like Google Home or Amazon Echo once a month.

Nearly 60 million smartphone users will adopt virtual voice assistant software like Alexa, Siri, Cortana and Google voice in their devices for quick voice-enabled services.

When it comes to voice banking, Garanti Bank and Satander are two financial service providers who have started offering voice-activated banking services.

Real Conversations using Natural Language

Another part where machine learning in voice technology helps with bank customers is that they can interact and share their queries with the system using natural language processing.

If there are more instances of using and interacting with Echo, greater will be the chance for Alexa to learn, process and adapt to your speech patterns, search items, vocabulary and personal preferences. This is quite an essential feature for people who need assistance in their own native language.

The always-on, spontaneous and always-listening nature of Alexa and other voice-enabled banking chatbots will ensure there is an uninterrupted machine learning to read customer behaviour. The result is more accurate search results and precise financial decisions.

Erica: The Beginning of Voice-First Attitude in Banking

conversational ai in banking

At the time of the launch of Amazon’s Alexa, many tech analysts formed the commonplace opinion that Alexa was just the new talk of the town. However, things came out differently. When Bank of America’s introduced Erica in 2016, the technology hit another milestone. Forbes depicted how Erica of Bank of America can change the usual interactions that happen between a customer and their bank.

Erica unleashed unforeseen promises

With the help of the Artificial Intelligence used by Bank of America, they could see the millions of customers using their mobile banking app to interact with their bank account and perform transactions. Using its smart machine learning inputs, Bank of America had a clear idea about how to program the algorithm of Erica for offering voice banking aid.

Erica has much more to offer than what a person at first look would gather. Closely observing the customers transactions and analysing their financial pattern, Erica not only makes statements about account balance like a typical ATM machine but it also keeps the customers updated about their credit score, debt management, savings, future investment plans etc.

Erica is a proactive voice assistant

When a customer interacts with a bank, he leaves behind a footprint of financial data that Erica over time reads and digests to offer useful advice to the customer. It will scan user’s financial state and favour them by offering real-time opportunities to control and optimize their spending.

Being a proactive voice assistant, Erica can monitor customers’ vital banking functions and recommend taking fair steps to improve their market reputation and low credit score. She can even surprise you by telling you to reduce interest on your existing credit card by making somewhat higher payment on an outstanding balance.

Erica is here to erase the gap between human and machine

It was not that long ago that people used to foster the misconception of how machines may not give as much of a competitive advantage, profitability or interactive finesse as their human counterparts. A few years ago, the possibility of having an AI-powered voice assistant was a wild dream. However, Erica of Bank of America has pretty much debunked the myth.

What Erica is programmed to do can erase the gap that existed between a human and a machine. Erica’s machine learning system aligns perfectly with digital advancements made to improve banking experience. It is meant to revolutionize the way banking is approached as it peeks a little deeper into the financial aspect (which is perhaps the most crucial of all) of our lives.

The voice chatbot of Erica synchronizes all banking decisions and information of a customer to enable a different level of banking commerce and redefine personal banking using digital technology.

The Enlightened Assistant Drives Sophisticated Banking

Brian Roemmele, the founder at Payfinders.com states, “The more a personal assistant knows about a consumer and daily life patterns, the better it can interact with millions of financial (and non-financial) options at any given moment.”

This statement can be extended to mean a lot in terms of the impact of having personal banking assistant in real life. It is true that having an enlightened voice assistant who is listening to your activities 24/7 is a boon when it comes to your finance-related decisions. In today’s world, when people are busy organizing every aspect of their lives, they have little time left to manage and focus on their daily finance.

Hence, it is really nice to have someone who recognizes your voice, follows you closely and understands your life like no other. At any given moment, all you need to do is to ask your digital voice-enabled finance guide to initiate intelligent communication that involves questions and solutions.

Moreover, the vision of sophisticated banking necessarily involves the idea of proactive banking where a person is reminded of their accurate financial status and actionable recommendations to diminish the risk factor.

Is Conventional Banking About To Disappear?

This is the most critical question thousands of tech enthusiasts and finance experts are asking. Definitely, it is undeniable that the rise of Fintech startup companies and their development promises have fortified the vision of entrenching voice banking infrastructure in the world.

Despite achieving considerable success, the question is still there: Will traditional banking completely disappear? We can say there is a possibility of everything in today’s world.

KMPG report says that certain major components of conventional banking may disappear and will be replaced by virtual voice assistant like Eva. Most banks may think of digitizing their customer call centers, branches, sales teams, financial advisers, marketers, etc. Data will be the hero in the whole digital AI setting and so will be their generous technology partnerships.

Conclusion

The discussion on whether or not banking needs digital voice assistant can conclude with many possibilities, one of which is ‘probably yes’. This is because it is impossible to avert from the shift that leading tech giants have promised in the banking sector through voice-enabled devices, AI-driven technology and data processing capabilities. The invisible banking bot system is still at its thoughtful stage with some of its components becoming true as Artificial Intelligence is combined with voice. Despite the digital progress, the banking sector is still not perfectly prepared to dive into absolute voice-enabled AI-driven services. The complete transformation, albeit a couple years away, is bound to happen and round the corner.

via Technology & Innovation Articles on Business 2 Community http://bit.ly/2HnavMe

6 GDPR Questions to Get You Started By Jeff Coveney

The General Data Protection Regulation (GDPR) is the MacDaddy of compliance regulations that revolves around businesses protecting personal data AND communicating properly with its European Union (EU) audience.

You certainly didn’t learn about GDPR in marketing class. GDPR is a regulation that is putting fear into marketers worldwide as fines can reach up to the GREATER of €20 million or 4% of global annual turnover in the prior year.

The regulation takes full effect in May 2018, so how do you get ready for it? Here are six questions to ask to get your organization started.

What is GDPR? – Summary

Simply put, GDPR puts regulations in place to protect the privacy of EU residents. There are complex exceptions, but here are a few simple rules of thumb when it comes to how business can comply with the new regulations:

  • Only email EU people who have expressly indicated that they want to receive your content.
  • Adopt data privacy standards that only collects data on EU folks if they have provided consent. And then manage that data accordingly.

In most cases, US organizations are under the same legal obligations as a company headquartered in the EU. If your organization is conducting business with EU residents or collecting data on those individuals, get ready to comply.

Yes, there is a long road to GDPR compliance, but there are also major benefits when you get there. Streamlined processes and better data will lead to an improved customer journey and brand experience.

A Little Background – Not a Lot of Companies are Ready

Recently, I ran a compliance roundtable series where about 75 marketing practitioners rotated through my table to collaborate on compliance readiness. It wasn’t exactly the “fun” marketing topic, but GDPR is something every marketer needs to be aware of.

Of those folks, only a handful had written email and/or data compliance policies. The vast majority were still trying to grasp what steps to take towards GDPR compliance so if you are in this boat, you are not alone.

According to a PwC survey, 68 percent of U.S.-based companies expect to spend $1 million to $10 million to meet GDPR requirements. Another 9 percent expect to spend more than $10 million.

Those are astounding numbers that go beyond the typical marketing budget.

Getting Started – Six GDPR Questions to Consider

The goal of this post is NOT to educate you on all the intricacies of GDPR—that would take a book. Instead, read all the background on GDPR on CSO Online, ZDNet, EUGDPR.org or other places. Or, if you are ready for some spine-tingling reading, check out the full GDPR regulation in all its glory. For companies with Marketo, go download this great GDPR ebook.

Rather, I’m writing this post to get you thinking about various marketing areas that are affected by GDPR. This post isn’t intended to give you all the answers. It’s intended to help you think through the types of questions you’ll need to address internally to get you on the compliance path.

We go through these questions and many more with our clients to guide them into a policy that meets their compliance needs. Use these six samples questions to start identifying your own GDPR compliance gaps.

The below is asked from the GDPR perspective. Answers for Canada, the United States, and other countries will differ. This is why documenting a worldwide policy is so vital.

My point: You need to start thinking about GDPR compliance TODAY as there isn’t an overnight magic button.

1) Does our organization have a written policy that documents who gets mailed and how that data is managed on a worldwide basis?

Likely Answer: No. The polices are scattered or live within our marketing manager’s heads.

Ideal Answer: Yes, we’ve documented all of our mailing and data governance policies including how people are contacted, how data is deleted, what data is collected and more. Furthermore, our systems are mapped to those processes and our marketing and sales teams have been trained on the updated procedures.

Recommendation: Start meeting internally to nail down answers to the below questions and others to create a worldwide policy. You need to make an effort to get compliant and a written policy will shed light on the areas you need to address.

If you ever go to court, would you rather thump down a 40-page policy or tell the judge that the policy is in the minds of your employees? This following quote hints at that enforcement approach.

It’s scaremongering to suggest that we’ll be making early examples of organizations for minor infringements or that maximum fines will become the norm.

The ICO’s commitment to guiding, advising and educating organizations about how to comply with the law will not change under the GDPR. We have always preferred the carrot to the stick.

UK Information Commissioner, Elizabeth Denham

Who would you show more leniency towards after an alleged infraction?

  • Company A with No Policy. Our company lacks adequate controls and there are some inconsistencies in our processes that led to 5,000 recipients being emailed who hadn’t previously opted in. We are now in the process of developing and documenting those processes.
  • Company B with Policy. We have a fully documented, 30-page policy that walks through every data source and puts a plan in place to ensure our audience receives spam-free messaging. Our teams were fully trained on XYZ dates. In the past 90 days, we have sent 2 million emails with proper controls but experienced a one-off issue with the email in question.

2) Is a country value collected for every record that enters the system?

Likely Answer: No

Ideal Answer: Yes, we collect country on every form, import, and other collection methods.

Recommendation: This is a simple concept but one that is not often followed. How do you know which regulation a person is subjected to unless you collect the country information?

If there is one thing to get going on today, country collection is it. Collecting accurate country values for EVERY record is one of the most important data management initiatives you should master. Blank data is not good either (We see this all the time). For that data, we partner with companies like Oceanos and Synthio to append country to existing records.

Article 3.1. This Regulation applies to the processing of personal data in the context of the activities of an establishment of a controller or a processor in the Union, regardless of whether the processing takes place in the Union or not.

Once you have country values, you can segment audience members into different compliance segments that contain their own set of rules. For example, if someone is from the US segment, you may put them into a mailable category. If someone is from a UE country, you may block any communications until the person double opts in.

3) Are we collecting data and mailing people who have expressly opted in?

Likely Answer: Sometimes

Ideal Answer: Every EU record coming into the system has agreed to become part of our database.

Article 1.11. ‘consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Recommendation: Ensure all of your forms have the adequate opt-in language with an opt-in checkbox. Make sure to collect details like opt-in method, date, the form completed, etc, to start your audit trail. And do NOT precheck the consent form as that is considered a GDPR no-no. You’ll need to think through this level of detail for every data input method.

1) Make sure your forms are collecting country 2) Use clear language to inform the person what content is being signed up for.

4) How do we handle people who engage at trade shows and events?

Likely Answer: We import leads that we scan at the booth and add them to our general email list.

Ideal Answer: We ask each attendee verbally if he or she wants to receive our communications and/or ensure the attendee physically signs a consent form at our trade show booth. To confirm consent, we send an opt-in email confirmation after the event.

Although there’s no black-and-white, companies need to show “provable consent” under GDPR.

Recommendation: Pick a strategy and follow it. Find a risk tolerance that matches your organization. Make sure your systems properly segment non-mailable people.

L 119/8 (42). For consent to be informed, the data subject should be aware at least of the identity of the controller and the purposes of the processing for which the personal data are intended.

5) Is a person that a Sales rep added to the system mailable?

Likely Answer: I’m not sure.

Ideal Answer: We have a policy that addresses self-generated leads.

This question is so tricky that I’m not even going to address it here. Is the person a customer? Is the person a personal contact? Is the person part of a marketing mailing or a one-off contact?

Recommendation: Use the rule of thumb. If a person didn’t ask to receive certain content, make sure that person is blocked from receiving marketing messages. There is still a lot of debate around how to contact a person on a one-off basis. Your policy needs to address all of these scenarios.

6) Can we mail bulk lists of leads from list sources like ZoomInfo, D&B and more?

Likely Answer: Yes or No

Ideal Answer: No, mailing anyone from a purchased list is against our mailing policy.

Recommendation: Just don’t do it. These people didn’t give permission to receive your newsletter so mailing them is a violation of GDPR.

The movie Good Will Hunting was popular in 1997 and so wasn’t marketing method of emailing lists. Mailing to lists is just a recipe for a disaster from a compliance perspective. This also includes data that lives in your existing database.

We recommend using GDPR as an opportunity to clean out all those old lists from your system.

Conclusion

You can’t eat a whole pizza in one bite. GDPR can be intimidating but know that there are major benefits when you get there besides the reduction of compliance risk. Your data will be cleaner, your reporting will look better and most of all, your audience will have a better experience with your brand.

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Are Crypto Exchanges Really Safe? How to Protect Yourself By Peter Daisyme

If you’ve been watching the news for Bitcoin- and cryptocurrency-related stories, you’ve likely heard about the massive heists robbing exchanges of millions—and sometimes hundreds of millions of dollars. Back in January, the well-known crypto exchange Coincheck was victim to a cyber attack, costing its investors more than $530 million in cryptocurrency. That news broke just a month after the popular exchange NiceHash fell prey to a similar $60 million cryptocurrency hack. Crypto exchanges are common platforms for crypto investors, so all these stories beg the question—are crypto exchanges really safe?

The short answer is that they can be, but there are some important security measures you’ll need to take to protect yourself.

How Crypto Exchanges Work

First, let’s go over what crypto exchanges are, and how they operate. Exchanges are websites or apps that allow individual users to exchange traditional currency (like US dollars or Euro) and cryptocurrency. For example, there are:

  • Crypto brokers. Crypto brokers have access to cryptocurrency and will sell it to you in exchange for traditional currency. They set their own prices.
  • Trading platforms. Trading platforms enable exchanges between buyers and sellers, while the exchange takes a small fee for each transaction.
  • Direct trading platforms. Direct trading platforms allow exchanges between individual users, where each user sets their own exchange rate.
  • Hybrid platforms. Hybrid platforms offer multiple types of functionality at once.

Most exchanges require you to deposit money first, much like a bank account or a brokerage platform. From there, you can buy or sell currency, and withdraw the money when you want/need to.

Points of Vulnerability

There are several potential security risks when using a crypto exchange, some of which are the same as any online platform or service involving money, and some of which are unique to crypto exchanges:

  • Fraud and user exploitation. In some cases, a crypto exchange might be fake or fraudulent, though this is rare. In these cases, the crypto exchange façade is a ruse, intended to swindle consumers out of traditional currency in exchange for nothing.
  • Forceful cyberattacks. Crypto exchanges are becoming popular targets for hackers due to the enormous potential payout and the anonymity provided by cryptocurrency, with new attack methods like TrickBot attempting to exploit exchanges specifically. These attacks intentionally try to get past crypto exchange security measures in an effort to steal cryptocurrency.
  • In-exchange security holes. Exchanges may also fall victim to exploitation or theft if an internal error makes them vulnerable. For example, an employee who accidentally makes their password public information might have their account compromised, leading to a vulnerability throughout the exchange.
  • Device and network attacks. Don’t forget, the devices and networks you’re using to access the crypto exchange are also vulnerable to attacks. Smart devices are notoriously easy to spy on and hack (that is if you haven’t taken the time to improve your security). And if you’re using a public network or an otherwise unsecured one, it becomes easy for cybercriminals to gain access to your account.
  • User errors. Your crypto exchange account can also be compromised if you make a mistake with your own security measures. For example, if your password is easy to guess, or if you stay logged in on a public computer, a cybercriminal or opportunist could easily exploit your account for the money.

What to Look for in an Exchange Platform

Some exchanges are going to protect you better than others. So what should you look for in the “ideal” crypto exchange?

  • Reputation within the community.

    Integrate yourself into the crypto community. Forums like Crypto Compare, news sites, and social media are all promising opportunities you can use to be a part of the conversation. Pay attention to which exchanges other people are using and which ones they’re staying away from. Chances are if an exchange has a good reputation, there’s a reason.

  • Fee transparency.

    What kind of fees does this exchange charge you? This is important to know for managing your own financials, but the exchange platform’s openness and transparency can also tell you a lot about the brand. If it’s hard to find clear information on the site, consider it a red flag.

  • Available payment methods.

    What types of payment methods does the site accept? Most crypto exchanges will take PayPal, credit cards, and most conventional forms of payment. If the exchange in question demands wire transfers only or is suspiciously picky about how you can send payments, it’s a sign to stay away.

  • Authentication and verification standards.

    Look for an exchange with high standards for authentication and verification. A rigorous onboarding process that requires you to verify your identity multiple times is a sign of an exchange with good security. Similarly, high-security measures like two-factor authentication can reduce your risk.

  • History of operation.

    How long has the exchange been running? This isn’t the best way to gauge the reliability of a platform, but in general, newer platforms come with higher risk because they’ve had less time to prove themselves.

  • Exchange rates.

    Shop around and look at the exchange rates offered by different exchange platforms. While most of the major players will offer similar rates, you may find a better deal somewhere else—or you might find an exchange rate that’s suspiciously lower than market value.

  • Commitment to security.

    Finally, look at the brand and the people running the company. How committed are they to maintaining high levels of security? Do they clearly explain what measures they take to keep their platform secure? Are there new updates on an ongoing basis? Is there a refund policy for users whose crypto funds are stolen?

Other Measures to Protect Yourself

Beyond that, you’ll want to take the following personal security measures to protect yourself (and your account):

  • Choose a strong password.

    Strong passwords are much harder to guess and will make your accounts more secure. Choose sequences of upper-case letters, lower-case letters, numbers, and symbols, and try not to include any decipherable patterns (like common words).

  • Change that password regularly.

    It’s not enough to pick one password and be done with it. If you’re going to use this crypto exchange for months or years in the future, you’ll need to be prepared to change that password regularly.

  • Avoid going all-in.

    It’s a bad idea to go all-in on any one exchange (or any one type of cryptocurrency). Spreading your funds across multiple investments and locations will help you stay even more secure. This is good advice even if you’re using the most secure crypto exchange in the world; cryptocurrency is still a volatile commodity with unpredictable price swings.

  • Never give your personal information away.

    Never give away your username and password for any site, even if it appears that someone from the exchange is asking you. Phishing attempts are still a major cybersecurity concern, and they’re one of the easiest schemes to avoid.

  • Always use secure, encrypted connections.

    Whenever you access your account, make sure you’re using a secure, encrypted connection. Don’t rely on public Wi-Fi hotspots to do your crypto trading.

Final Thoughts

Crypto exchanges aren’t perfect, but neither is any other online platform. It’s on you to do your research and find a reputable exchange, then commit to best practices in your own life and investments to double down on that protection. Do your due diligence and you won’t be any more at risk using a crypto exchange than a comparable brokerage platform for securities.

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3 Cloud Resolutions for 2018 By Chitraparna Sinha

Fascinating insights from the Forrester’s Cloud Computing Accelerates Enterprise Transformation Everywhere report highlight the growing dominance of cloud computing architecture on enterprise businesses. Forrester and other research agencies opine that 50%+ of the global enterprises will begin to strongly rely on any singular public cloud platform to expand their internal business operations and serve customers.

The global public cloud market will increase from $146 billion in 2017 to $178 billion in 2018, with Amazon Web Services, Microsoft Azure and Google capturing 76% of the total revenue in 2018.

As the IT head of an organization or in any similar role, understanding the impact of cloud platforms and implementing them in the organization has become significant in 2018, leading to these three cloud resolutions.

#1 Enabling a Multi-Cloud Approach

Depending on a singular cloud infrastructure can lead to problems such as higher costs and unpredictable downtimes that will negatively impact the enterprise operations. A multi-cloud approach, implying the use of two or more cloud services, resolves the problems. Business and technical goals such as better pricing, cloud servicing features, and data sovereignty help the enterprise to remain agile. There are increased redundancy and optimal cloud structure usages.

The multi-cloud approach is flexible. In a survey of 260 enterprises by EMA, 61% of the respondents reported in favor or using two or more cloud providers and 35% of the respondents using four or more public clouds. The multi-cloud approach enables the enterprise to select features from varied cloud service providers and scale. The enterprise can avoid vendor lock-in agreement which usually happens when working with a single service provider.

The multi-cloud environment consists of various components that run smoothly. While favorable to use, IT experts and developers should be mindful of creating a secure environment to transmit sensitive data. The data should flow seamlessly and should be equipped to balance the load. Bottlenecks or data throttling will devastate the cloud infrastructure. Follow industry and geography-specific compliance requirement as well.

#2 Lean Scaling of DevOps

DevOps is a vast concept, which can be ideally defined as the “practice of operations and development engineers participating together in the entire service lifecycle, from design through the development to production support” (source). DevOps is dictating a new approach to cloud computing. The combination of cloud computing with DevOps builds a leaner and agile process, which improves application delivery speed, processes business requirements quicker, build and deploy technology, and lower operational costs.

Automation of agile methodology, DevOps empowers developers to mitigate business needs in real-time. Since cloud computing is a centralized process, its gives automation standard to DevOps and presents a centralized platform for building technology, testing, and deployment.

Almost all cloud platforms support DevOps through multi-nodal integrations. As such, enterprise costs usually associated with on-premise DevOps automation reduces, offers better operational control and centralized governance.

#3 Security Consultants Drive Organizations to Cloud Architecture

Security consultants, security administrator or a security architect – irrespective of the name, the role of the person is an important one. Even with the ever-growing reliance on cloud platforms, there is an expansive need to monitor the security of cloud platforms and patch any vulnerability.

An unmonitored downtime can cost an enterprise an immense loss of data.

The role of the security consultant involves deploying and monitoring enterprise-class security solutions, without any compromise on cybersecurity framework functions in relation to Amazon Web Services and Microsoft Azure. It is the security architect who becomes the point of contact between the cloud technology and the enterprise.

The person is responsible for designing security solutions for supporting cloud deployments, providing technical oversight, and ensuring that the technological infrastructure is sufficient for meeting enterprise goals. The responsible person or the team works closely with the cloud solutions and the enterprise team for building design specifications, functional architectures, and implementation plans.

In short, the job involves coordinating between cloud providers and internal organizational interface. The coordination happens on all deployment levels, and also involves understanding the limitations, if any, of the cloud service, their interactional mechanisms, and its scalability. Security consultants will play a prominent and unavoidable role in this year’s cloud solution programs.

In conclusion, choosing and integrating a cloud infrastructure is crucial for any enterprise to scale and follow a centralized approach to organizational governance.

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The Benefits and Challenges of Adopting a Multi-Cloud Strategy By Ashley Stirrup

Cloud-based platforms have become a standard component within most enterprise IT infrastructures, however, many organizations find they cannot source everything they need from a single provider. As a result, increasing numbers are adopting a multi-cloud strategy in an effort to better meet their business requirements.

According to the Voice of the Enterprise (VotE) Digital Pulse survey produced by analyst company 451 Research, 60 percent of enterprises will run the majority of their IT outside the confines of enterprise data centers by the end of 2019.

Taking such an approach can deliver significant benefits, but it also creates a range of challenges. Carefully assessing both is important before a multi-cloud strategy is implemented.

The multi-cloud journey

The task of designing and building a multi-cloud infrastructure will be different for every organization. For most, the process will involve linking legacy, on-premise equipment, applications and data stores with a range of resources and services provided by external cloud providers.

Alternatives that will need to be evaluated include the growing range of Infrastructure-as-a-Service (IaaS) providers that offer raw compute and storage capacity on which an organisation can deploy and run its applications and data stores.

Another alternative is to make use of a Platform-as-a-Service (PaaS) provider. In this scenario, the organization is offered a suite of managed computing resources that run within an external data center. These resources can be used to replace or extend the IT capabilities that the organization has in-house.

A third option is to adopt one or more Software-as-a-Service (SaaS) offerings. SaaS providers deliver managed applications that are used as needed by the client organization. These could be anything from a simple hosted desktop productivity tool to a global sales team management suite.

The benefits

Regardless of the options that are chosen, it’s likely an organization will end up with a multi-cloud infrastructure in which different IT components and services are delivered by different cloud providers.

One of the biggest benefits this provides is flexibility. The most appropriate resources can be sourced and deployed in such a way that they precisely match the organization’s particular requirements. As a result, it will find itself much more able to deal with changes in demand, scaling IT capacity up and down as needed.

A multi-cloud strategy can also help shift some applications and data stores to an external service provider while retaining core systems within the existing data center. Termed a hybrid-cloud approach, this can help to reduce operational costs as well as the need for large capital investments as requirements grow.

Such a strategy can also be a precursor to the adoption of a cloud-only strategy. Applications and data can be gradually migrated over time, rather than requiring a ‘big bang’ approach that could be seen as too risky.

This approach can safeguard you from vendor lock-in, and far more importantly, ensure you won’t get locked out of leveraging the unique strengths and future innovations of each cloud provider as they continue to evolve at a breakneck pace in the years to come.

The challenges

The benefits are significant, but it’s important not to overlook the challenges that might arise from adopting this strategy.

The first is the effective assessment of the cloud providers themselves. The organization must be sure the data centers from which services will be provided are well managed, secure, and provide the levels of performance that are expected. Such assessments can be time-consuming and require a technical understanding of how the various platforms can be linked together.

Another challenge is complexity. Rather than needing to manage only in-house resources, an organization will find itself having to deal with multiple external parties. This can cause challenges if problems arise and finger pointing occurs between the various providers.

There may also be challenges around the data networks needed to link chosen cloud platforms with internal IT resources. Slow or unreliable links will have a significant and detrimental impact on application performance and cause flow-on problems for users. An organization should carefully evaluate the network links offered by cloud providers and ensure redundant alternatives are in place should they be needed.

A final challenge is likely to come in the form of compliance and governance. Once corporate data is stored on external cloud platforms, rather than within an on-premise data center, ensuring it remains secure becomes more complex.

This issue is particularly relevant when you consider the way in which organisations are bound by Australia’s mandatory data breach notification laws and the European Union’s soon-to-be-enacted General Data Protection Regulation (GDPR). Both will require organizations to have constant oversight of their data stores and be responsible for ensuring effective security is in place at all times.

Enterprise IT decision makers and architects alike are increasingly adopting multi-cloud strategies as they look to increase use of existing IT infrastructures, deploy new capabilities at scale, reduce costs, streamline resources and avoid cloud vendor lock-in.

A multi-cloud strategy can deliver significant business benefits as long as thorough planning and evaluation are completed prior to adoption. By carefully considering all factors, an organization can enjoy the benefits offered by the strategy while keeping challenges and risks to a minimum.

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