Improving Mobile App User Experience: The Adverse Effects on App Performance By Gerry Wilson

UX

With the number of mobile users expected to reach 4.68 billion in 2019, people use mobile phones for many different purposes. However, according to Statista, this has led to a major increase in apps on the leading app stores, and quality is being compromised. One such factor that has been overlooked is good user experience.

It is essential for every app publisher to know the importance of mobile user experience. Building an app that does not comply with user expectations has no purpose. Since user experience is a major criterion in judging an app’s success, creating a great app user experience depends upon revenue generation and customer satisfaction. This post covers tips on where to start.

Impact of poorly designed user experiences

User experience plays a huge role in making a mobile app successful and a core source of revenue generation. How can an app publisher know what to add for improved user experience? How do you even monitor and measure if the users are satisfied with it or not? There are a number of ways you can measure your app’s customer experience but that should be taken care of before you proceed to develop an app.

Mobile app usability suffers the most due to bad user experience and that soon leads to decrement in revenue, productivity, customer retention rates, and wastes the overall development cost of an app. The reasons for the failure of an app could be several, but negligence in user experience is one such specific factor that plays an adverse effect on an app’s success.

Here are four impacts a poor user experience can have on your bottom line:

1. Decline in efficiency

There certainly cannot be a compromise on efficiency. Developing an app with poor user experience is not fair to your users but for that reason, developers need to rely on quality tools and app development practices. Relying on intuitive solutions and app features for an app’s development is what makes a good user experience. In order to increase efficiency in the mobile app development process, it is required to be well versed about the important mobile design metrics.

2. Decreased retention

Retention is not more than your app or website’s ability to build credibility and customer loyalty. Retention rate is an essential mobile app performance metric that developers should not simply ignore. The major reason why 77% of app users stop using a certain app depends upon how the user experience was not accessible or user-friendly. For example, a video animation company would try to create an animated video that lowers a website’s bounce rate and the same case is with user retention rates and apps.

3. Impact on productivity

Poor user experience negatively affects an app development team’s productivity. If you cannot figure out where your app’s UX is falling short, then it would weaken your productivity and potential to come up with innovative solutions. Since the world today is becoming more fast-paced than ever, lack of productivity could waste a company’s precious and essential time.

4. Wastes development cost

Bad UX does not only waste your time but it also lays the overall development cost on the line. The cost to fix issues in an app’s UX tend to increase the development budget as the revenue that could have been generated through your app would then be used in its rework. An ideal example of why software fails could be that organizations prefer to spend $1 trillion on hardware or software solutions but some do not choose to complete it and that leads to a huge loss of approximately $150 billion.

How to improve your mobile user experience

It is not often that we see apps on the leading app stores disappear after a few days of public acknowledgment. Since the percentage of users that lose interest in apps within a few days is already 77%, one should know that the fault lies in the app and its functionalities. At times, the prime cause is not one factor as several reasons are involved.

Here are a few tips you can follow to improve your UX:

1. Make accessibility matter

Accessibility matters the most for both mobile apps and websites. A good UX design plays a vital role in mobile accessibility. Tailor your app’s design according to its core features or the products/services you intend to display. Once that is done, try to eliminate the notion of continuous scrolling, as your users would prefer having the key features on the main screen of the app. Also, make your content accessible to all types of people, including those with disabilities who require different interfaces and functions to engage with it.

2. Visible call to action

Having simpler navigation options, the app’s features and links should be less arduous to access so you should use this tip as your core concept for CTA. An app’s interface is different from a website and so is the design. Adding a “Call To Action” button on a website is easier since you have plenty of space but that is not the case with an app. You have to locate and add your CTA button on the screen smartly so that it is easily accessible.

3. Easier navigation options

Since the mobile layout has a different style, it is recommended to avoid multiple menu options with extra links. App users demand a simplistic user experience and if they find the design to be too complex then they surely would not want to use the app again. Do not add menu options or a menu bar that takes up a lot of space in the interface. Opt for a minimalistic approach, as less is always more with limited screen space.

4. Remove unnecessary visual elements

Unnecessary visual elements make it difficult for the users to view links, options, text, or any form of visual content on an app’s interface. This can be avoided by not adding extra visual elements like images or animations as using an app is different from using a website on your PC. The user needs to navigate through the app without any difficulty so do not forget to highlight each of the interactive elements and options you add to your app.

5. Use simplified content

If your intention is to present your app’s features to your audience and make them easily understandable then you should consider simplifying and abridging the content. Do not bloat the design with unnecessary colors and text instead keep the images, colors, and fonts as minimal as you can. Declutter additional content and make sure the menu bar, links, and labels are easy to read and access.

6. Ensure quality testing

You might know the requirements of your customers, but that is not everything. You have to understand how they interact with the app as well as user behavior. Once you are able to analyze user behavior, it becomes easy to test your app and find the relevant issues. However, to achieve this you would have to give time to user testing. It might consume a lot of your time, but it will help you understand the features your customers want.

7. Optimize for increased speed

People do not prefer to use a mobile page that takes more than three seconds to load. Knowing this fact, you should optimize your app to have fast-loading pages. However, your focus should not only be on the load time but it should also be on the interface quality. If you lessen the load, it is probable that quality and user experience can be compromised. Make sure the image sizes are small but of course, optimize the images using editing tools such as Photoshop for better quality.

The future of UX design

Hiring a good UX designer might be costly for some, but the future of mobile apps is entirely dependent upon user experience. The point is that the hurdles of redoing a poorly designed UX can be avoided if only you manage to pay heed to what is required for an app’s success.

via Technology & Innovation Articles on Business 2 Community http://bit.ly/2FzYBMA

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Smart Home Devices Are a $54B Industry. What Does That Mean for Mobile Marketing? By Ted Bauer

The smart home world has been growing rapidly in recent years. To wit:

Abundant growth in the tech industry for home-related smart products, which are linked to the Internet of Things, is predicted to excel this year. Overall, expenditures for devices that create smart homes are expected to reach $44.1 billion, according to the International Data Corp.

That’s a lot of Nest thermostats, right? (Some claim it’s closer to a $54B industry, as an aside.) But before you start making assumptions about the smart home ecosystem, consider this. It’s basically akin to early-stage Apple in terms of product linking and purchase patterns. In fact, from the same article above:

“Absolutely this is a growth industry and people are still learning the power of IoT devices,” says Mark Spates, product lead for Google Home + Nest. “Typically, someone will purchase a smart speaker like Google Home, then they’ll add a Chromecast followed by a smart light bulb and then you really see their imaginations take off.”

Buy one thing — > buy six more things. And look at how many areas of the home these devices are in right now:

The home is being transformed. So what exactly does that mean for mobile marketing?

Think about how people are using these devices

It’s best to begin your thinking in small terms, actually. When consumers think about “smart home” additions, they commonly begin in these areas:

  • Thermostats
  • Lights
  • Plugs
  • Detectors

Some basic executions here: think about how awful it is when you’re making steak and the damn fire alarm goes off and you need to find a ladder/step-stool to get up there and shut off that infernal beeping? Smart homes fix that. You basically grab your phone, open an app, and turn it off. Annoyance averted (largely).

Or imagine having a coffee maker that gets rolling right as you do, or a curling iron that does the same. That’s the power of a smart home: the promise of efficiency, which is the same as the power of tech overall.

Mobile marketers can find ways to incorporate themselves into this world. And it all begins, as does everything in the modern age, with …

Data is the play

Smart, connected homes and better Internet of Things tech means more data spinning around everywhere. This is where brands can capitalize. Think of some of the possibilities:

Kitchen: If you use a smart fridge, consumer packaged goods brands can see what you use, when you’re low, and push you discount offers and recipes.

Living Room: Want flexibility over your lighting in terms of eating vs. playing with kids vs. Netflix vs. “the mood” being set? GE already has an app-driven experience for that.

Outside: What if you could virtually unlock the door for your kids when they finish school and you’re not yet done with work? There is an entire “smart doorbell” industry, perhaps punctuated by Amazon acquiring Ring, but it also might be an innovation that saves late-stage Sears.

The equation goes something like this:

More data + On mobile + App-controlled {even more data) — > Motherlode for mobile marketers

And the industry is headed this way: Google and Amazon, for example, are expanding their smart home data gathering efforts. This may shift somewhat in an era driven by privacy concerns of consumers, but smart, connected homes are increasingly going to give marketers access to family-level data. If they can use that wisely — and remember, many familial decisions are made by the female, so market smart there — they can be successful.

The bottom line on the next phase of mobile marketing

Mobile has become omnipresent. Smart home devices are growing rapidly. Most smart home devices are managed through mobile (logically). The great promise of mobile is individual-level user data. If you add all this together, you can see where mobile marketing is truly headed in the next 3-5 years: within the context of protecting privacy and making sure they were “invited in” to the home, brands will continually get more granular familial data they can use to market their associated products, be that lighting, yogurt, mattresses, or car batteries. This is the next wave of mobile.

What are your thoughts on the smart home app market? Comment below.

via Technology & Innovation Articles on Business 2 Community http://bit.ly/2upIPO9

Smart Home Devices Are a $54B Industry. What Does That Mean for Mobile Marketing? By Ted Bauer

The smart home world has been growing rapidly in recent years. To wit:

Abundant growth in the tech industry for home-related smart products, which are linked to the Internet of Things, is predicted to excel this year. Overall, expenditures for devices that create smart homes are expected to reach $44.1 billion, according to the International Data Corp.

That’s a lot of Nest thermostats, right? (Some claim it’s closer to a $54B industry, as an aside.) But before you start making assumptions about the smart home ecosystem, consider this. It’s basically akin to early-stage Apple in terms of product linking and purchase patterns. In fact, from the same article above:

“Absolutely this is a growth industry and people are still learning the power of IoT devices,” says Mark Spates, product lead for Google Home + Nest. “Typically, someone will purchase a smart speaker like Google Home, then they’ll add a Chromecast followed by a smart light bulb and then you really see their imaginations take off.”

Buy one thing — > buy six more things. And look at how many areas of the home these devices are in right now:

The home is being transformed. So what exactly does that mean for mobile marketing?

Think about how people are using these devices

It’s best to begin your thinking in small terms, actually. When consumers think about “smart home” additions, they commonly begin in these areas:

  • Thermostats
  • Lights
  • Plugs
  • Detectors

Some basic executions here: think about how awful it is when you’re making steak and the damn fire alarm goes off and you need to find a ladder/step-stool to get up there and shut off that infernal beeping? Smart homes fix that. You basically grab your phone, open an app, and turn it off. Annoyance averted (largely).

Or imagine having a coffee maker that gets rolling right as you do, or a curling iron that does the same. That’s the power of a smart home: the promise of efficiency, which is the same as the power of tech overall.

Mobile marketers can find ways to incorporate themselves into this world. And it all begins, as does everything in the modern age, with …

Data is the play

Smart, connected homes and better Internet of Things tech means more data spinning around everywhere. This is where brands can capitalize. Think of some of the possibilities:

Kitchen: If you use a smart fridge, consumer packaged goods brands can see what you use, when you’re low, and push you discount offers and recipes.

Living Room: Want flexibility over your lighting in terms of eating vs. playing with kids vs. Netflix vs. “the mood” being set? GE already has an app-driven experience for that.

Outside: What if you could virtually unlock the door for your kids when they finish school and you’re not yet done with work? There is an entire “smart doorbell” industry, perhaps punctuated by Amazon acquiring Ring, but it also might be an innovation that saves late-stage Sears.

The equation goes something like this:

More data + On mobile + App-controlled {even more data) — > Motherlode for mobile marketers

And the industry is headed this way: Google and Amazon, for example, are expanding their smart home data gathering efforts. This may shift somewhat in an era driven by privacy concerns of consumers, but smart, connected homes are increasingly going to give marketers access to family-level data. If they can use that wisely — and remember, many familial decisions are made by the female, so market smart there — they can be successful.

The bottom line on the next phase of mobile marketing

Mobile has become omnipresent. Smart home devices are growing rapidly. Most smart home devices are managed through mobile (logically). The great promise of mobile is individual-level user data. If you add all this together, you can see where mobile marketing is truly headed in the next 3-5 years: within the context of protecting privacy and making sure they were “invited in” to the home, brands will continually get more granular familial data they can use to market their associated products, be that lighting, yogurt, mattresses, or car batteries. This is the next wave of mobile.

What are your thoughts on the smart home app market? Comment below.

via Technology & Innovation Articles on Business 2 Community http://bit.ly/2upIPO9

Making SAM Part of Your BI Strategy By Gabe Honesto

Software asset management (SAM) is a business imperative for a multitude of reasons. Having proper and mature SAM will allow your business to stay in compliance with license agreements, stay proactive about software audits, and dodge costly fines. In many ways, SAM is the backbone of a strong and secure IT landscape.

As we look to the future, however, SAM has the potential to move beyond simply being a mainstay of compliance. Instead, we will likely see the use of SAM evolve into an integral component of overall business intelligence (BI) strategy. Let’s look further into the necessary steps for making SAM a part of your organization’s BI plan.

Steps to Integrate SAM into Your Business Intelligence Strategy

Asset management teams can easily fall into a rut when it comes to SAM. There are typically one or two main managers of a SAM program, who focus on ensuring each software deployment is compliant. While compliance is certainly important, involving collaboration with many stakeholders, moving beyond this single focus can open up a world of opportunity within this SAM role, especially as it pertains to business development.

Identify Business Needs for Digital Transformation

As organizations move forward with digital transformation, SAM and SAM teams stand to play an important role in business enablement. One way SAM does this is through data collection. Not only does having a strong software asset management plan keep your company out of trouble when it comes to audits or potentially expensive true ups, it also provides you with a wealth of data that can be used to make smarter business decisions and can guide your digital transformation strategy.

Having this kind of data will allow you to examine user behavior and see if there are places you could potentially discontinue or repurpose software licenses. Or, you could see where it would be a smart choice to move to the cloud. Ultimately, organizations who examine SAM data with an eye towards business intelligence will have a stronger understanding of what their business needs are and what types of features they need out of a tool to meet those needs. This understanding is crucial to digital transformation.

As every department vies for the resources to digitize, SAM teams can determine where resource allocation can make the biggest impact on overall business goals. With all of this data at hand, SAM teams must look beyond compliance to determine how to further utilize it to maximize benefits for the organization.

Collaborate with Key Stakeholders

SAM is not linked to any one department in particular, although some may view it as squarely a problem for IT. In fact, several departments are integral to the successful deployment and ongoing maintenance of a SAM program. These include finance teams, IT teams, procurement teams, and security teams – to name a few. Beyond these key stakeholders in the upkeep of the program, SAM teams must be in contact with each line of business that deploys software, which today is all of them. This is the only way to ensure there is a clear understanding of business needs and software use across departments. This business intelligence will assist in minimizing instances of shadow IT while enabling the deployment of tools that will maximize productivity on the road to achieving long-term business goals.

Consider bi-weekly or even monthly meetings to touch base with your colleagues on potential purchases or deployments so that everything is properly reviewed and guided in the right direction. After all, making SAM a part of your BI strategy is all about keeping open and consistent communication.

Get Your Team on Board with Added Benefits

Think of the data you have and how it can be leveraged to benefit those around you. Events such as cyber attacks and compromising data breaches are a threat to the whole company, not just one particular department. Let your colleagues know that a SAM tool and well-maintained SAM program will provide a layer of security to your IT environment, ensuring you have a clear outline of applications deployed within your network.

Plus, even though 53 percent of companies understand the importance of a hybrid approach to IT, 90 percent say they still have apprehensions about moving to the cloud. Understanding the security a SAM tool offers can help to ease those fears and offer visibility into which workloads should be moved to the cloud and which should remain on premises.

Finally, SAM reduces costs. While that is one of the most general benefits SAM can provide, it is certainly one to play up to your organization. For instance, Gartner states that organizations can cut 30 percent of spending on software licenses by carrying out best practices such as leveraging a SAM tool. If your business remains proactive about SAM, then you will not be hit with any surprise fines or other fees. Even better, the money you save can be put right back into bettering your business.

Solidifying Your Strategy

At the end of the day, incorporating SAM into your BI strategy is a wise decision. When everyone begins to work towards an efficient and easy-to-adopt SAM policy, you will see the added benefits it will bring to your organization.

via Technology & Innovation Articles on Business 2 Community http://bit.ly/2TUiua5

Trends to Dominate Enterprise Mobile App Development in 2019 By Mitesh Patel

Trends to Dominate Enterprise Mobile App Development in 2019

Thriving technology paves the way for revolutionary changes in the enterprise processes. Every now and then, we come across various trends or technological advancements in the domains of wearables, AR, VR, AI, and Blockchain. These trends are integrated in the enterprise mobile apps to help entrepreneurs take their business to the next level while addressing the changing requirements effectively.

Here are top ten enterprise mobile app development trends that are set to rule the enterprise mobility domain in 2019 and beyond.

  • Wearables

Wearables are no longer a fashion statement or fitness equipment. Worldwide, enterprises have started to allow their employees to access the company data and apps through wearable devices. Days are not far when the companies will promote the WYOD (Wear Your Own Device) concept. The enterprise app development services need to include wearable app development in the year 2019. Also, the mobile app developers should remain updated about the employee’s usage pattern for wearable devices to make an app with desired features and functionality.

  • Augmented and Virtual Reality

AR and VR technologies have gone beyond gaming in the mobile app development domain. Both AR and VR-based enterprise apps are getting popular among people and sectors like health, reality, and manufacturing remain the biggest beneficiaries of these technologies. From training to visualization of data, AR and VR apps can serve various objectives. What’s more, both AR and VR technologies are yet to explore fully, so we can predict that new features will be added in the enterprise app as these technologies will be streamlined.

  • User Experience

Rich and pleasant user experience is a key to success for any mobile app, and enterprise apps are no exception. This is the reason why entrepreneurs emphasize on the user experience. Now, here the user experience is not limited to the external customers. Companies also consider internal customers or employees. So when entrepreneurs hire mobile app developers, they keep the focus on improving the user experience of internal customers. Enterprises have started believing that the rich UX can bring a higher adoption rate for the enterprise mobile apps.

  • Data Storage and Sharing

Real-time data access is one of the most important objectives of an enterprise mobile app. Today, complex business processes generate zillions of data. It is a big headache for the management to ensure its secure storage and swift access irrespective of time and place Enterprise mobility solution can serve this purpose with ease. Here, the app developers should ensure that the enterprise apps can enable the users to store and access the corporate data in the real time. Along with this, push notifications can be beneficial for the enterprises. We will see more advanced cloud-based features to improve data storage and sharing in coming time.

  • Cross-platform Frameworks

Though enterprise apps are necessity for the modern business, many entreprenerus still sit on the fence due to budgetary constraints and other limitations. It is fact that native apps for Android and iOS cost a small fortune for the companies. There, cross-platform frameworks can remain handy. These platforms enable entrepreneurs to come up with enterprise apps that can readily run across different devices irrespective of platforms like Android or iOS. Developers can leverage these tools or frameworks to create ‘omnichannel’ apps for the enterprises. This trend is going to gain popularity in the coming years.

  • Blockchain

When it comes to offering safe and rapid online transaction, blockchain technology comes handy. Enterprises have already started using this futuristic technology to improve security of online payment processing and smart contracts. We can certainly expect that the blockchain technology will evolve to enhance app authentication and other safety-related features of enterprise mobile apps.

  • AI and Machine Learning

Enterprises have started integrating AI and machine learning. Now, mobile apps can simplify this process and make it more convenient for enterpreneurs. Enterprise mobile app development services have added AI and machine learning technologies for providing a more personalized experience through business logic and data analytics. Chatbots, multilanguage support, etc. are examples of AI integration in the enterprise app domain. The mobile application development company can make the enterprise app more advanced.

  • On-demand Apps

People want on-demand apps for satisfying their needs and booking services on the move. Such apps are capable of generating revenue quickly and help companies build brands. From real-time services to improve customer experience, customized on-demand apps can benefit the business a lot. Interestingly, employees also expect the same experience from their enterprise or work apps. There, the concept of on-demand apps is getting popular in the corporate world. Such apps can offer instant benefits to employees and we can expect that companies will hire enterprise app developers to build on-demand apps for workplace.

  • IoT

The Internet of Things concept impacts a lot in the enterprise sector. Enterprise mobile app developers need to have sufficient insight on this approach for making IoT-enabled apps. The IoT-based apps can connect with sensors and fetch useful data to facilitate enterprises to save time and expenses. Such enterprise apps can also improve workplace security. In the coming years, IoT will penetrate more in the corporate sector, and enterprise mobile apps will also evolve to integrate IoT-related features.

  • Rapid Development

Last but not least. These days, as the demand of enterprise apps are increasing steadily, entrepreneurs now want rapid app development to get the benefit of reduced TTM (Time to Market). In such a scenario, enterprise app developers need to be prepared for building enterprise apps rapidly by using cutting-edge tools and technologies. Rapid development lifecycle becomes a norm for developing enterprise apps.

Though integration of any of these trends can significantly increase the enterprise app development cost, it is fair to mention that eventually, such apps will give a higher ROI and a competitive edge to the enterprises. Simply put, futuristic and feature-rich enterprise apps will come in 2019 and beyond thanks to advancing technology.

As a renowned mobile application development company, we are quick to adopt technological advancements for developing next-gen app solutions. Our team of experienced app developers can assist you to handle growing challenges in the competitive business scenario.

via Technology & Innovation Articles on Business 2 Community http://bit.ly/2TYCVSz

Trends to Dominate Enterprise Mobile App Development in 2019 By Mitesh Patel

Trends to Dominate Enterprise Mobile App Development in 2019

Thriving technology paves the way for revolutionary changes in the enterprise processes. Every now and then, we come across various trends or technological advancements in the domains of wearables, AR, VR, AI, and Blockchain. These trends are integrated in the enterprise mobile apps to help entrepreneurs take their business to the next level while addressing the changing requirements effectively.

Here are top ten enterprise mobile app development trends that are set to rule the enterprise mobility domain in 2019 and beyond.

  • Wearables

Wearables are no longer a fashion statement or fitness equipment. Worldwide, enterprises have started to allow their employees to access the company data and apps through wearable devices. Days are not far when the companies will promote the WYOD (Wear Your Own Device) concept. The enterprise app development services need to include wearable app development in the year 2019. Also, the mobile app developers should remain updated about the employee’s usage pattern for wearable devices to make an app with desired features and functionality.

  • Augmented and Virtual Reality

AR and VR technologies have gone beyond gaming in the mobile app development domain. Both AR and VR-based enterprise apps are getting popular among people and sectors like health, reality, and manufacturing remain the biggest beneficiaries of these technologies. From training to visualization of data, AR and VR apps can serve various objectives. What’s more, both AR and VR technologies are yet to explore fully, so we can predict that new features will be added in the enterprise app as these technologies will be streamlined.

  • User Experience

Rich and pleasant user experience is a key to success for any mobile app, and enterprise apps are no exception. This is the reason why entrepreneurs emphasize on the user experience. Now, here the user experience is not limited to the external customers. Companies also consider internal customers or employees. So when entrepreneurs hire mobile app developers, they keep the focus on improving the user experience of internal customers. Enterprises have started believing that the rich UX can bring a higher adoption rate for the enterprise mobile apps.

  • Data Storage and Sharing

Real-time data access is one of the most important objectives of an enterprise mobile app. Today, complex business processes generate zillions of data. It is a big headache for the management to ensure its secure storage and swift access irrespective of time and place Enterprise mobility solution can serve this purpose with ease. Here, the app developers should ensure that the enterprise apps can enable the users to store and access the corporate data in the real time. Along with this, push notifications can be beneficial for the enterprises. We will see more advanced cloud-based features to improve data storage and sharing in coming time.

  • Cross-platform Frameworks

Though enterprise apps are necessity for the modern business, many entreprenerus still sit on the fence due to budgetary constraints and other limitations. It is fact that native apps for Android and iOS cost a small fortune for the companies. There, cross-platform frameworks can remain handy. These platforms enable entrepreneurs to come up with enterprise apps that can readily run across different devices irrespective of platforms like Android or iOS. Developers can leverage these tools or frameworks to create ‘omnichannel’ apps for the enterprises. This trend is going to gain popularity in the coming years.

  • Blockchain

When it comes to offering safe and rapid online transaction, blockchain technology comes handy. Enterprises have already started using this futuristic technology to improve security of online payment processing and smart contracts. We can certainly expect that the blockchain technology will evolve to enhance app authentication and other safety-related features of enterprise mobile apps.

  • AI and Machine Learning

Enterprises have started integrating AI and machine learning. Now, mobile apps can simplify this process and make it more convenient for enterpreneurs. Enterprise mobile app development services have added AI and machine learning technologies for providing a more personalized experience through business logic and data analytics. Chatbots, multilanguage support, etc. are examples of AI integration in the enterprise app domain. The mobile application development company can make the enterprise app more advanced.

  • On-demand Apps

People want on-demand apps for satisfying their needs and booking services on the move. Such apps are capable of generating revenue quickly and help companies build brands. From real-time services to improve customer experience, customized on-demand apps can benefit the business a lot. Interestingly, employees also expect the same experience from their enterprise or work apps. There, the concept of on-demand apps is getting popular in the corporate world. Such apps can offer instant benefits to employees and we can expect that companies will hire enterprise app developers to build on-demand apps for workplace.

  • IoT

The Internet of Things concept impacts a lot in the enterprise sector. Enterprise mobile app developers need to have sufficient insight on this approach for making IoT-enabled apps. The IoT-based apps can connect with sensors and fetch useful data to facilitate enterprises to save time and expenses. Such enterprise apps can also improve workplace security. In the coming years, IoT will penetrate more in the corporate sector, and enterprise mobile apps will also evolve to integrate IoT-related features.

  • Rapid Development

Last but not least. These days, as the demand of enterprise apps are increasing steadily, entrepreneurs now want rapid app development to get the benefit of reduced TTM (Time to Market). In such a scenario, enterprise app developers need to be prepared for building enterprise apps rapidly by using cutting-edge tools and technologies. Rapid development lifecycle becomes a norm for developing enterprise apps.

Though integration of any of these trends can significantly increase the enterprise app development cost, it is fair to mention that eventually, such apps will give a higher ROI and a competitive edge to the enterprises. Simply put, futuristic and feature-rich enterprise apps will come in 2019 and beyond thanks to advancing technology.

As a renowned mobile application development company, we are quick to adopt technological advancements for developing next-gen app solutions. Our team of experienced app developers can assist you to handle growing challenges in the competitive business scenario.

via Technology & Innovation Articles on Business 2 Community http://bit.ly/2TYCVSz

Cyberpsychology and Mobile UX: 5 Ways To Optimize Cognitive Load By Dana Kachan

Just because we’re Humans

Human brains have a limited amount of processing power. We can run out of memory like computers. When the amount of information we get exceeds our ability to handle it, our memory suffers. We forget the things and constantly put a lot of mental efforts into concentrating. It causes cognitive load.

When talking about UX design, the cognitive load caused by a user interface means the number of mental resources required to operate the system.

What does make us overloaded?

Intrinsic complexity

Intrinsic cognitive load is the effort of absorbing new information. Such a kind of cognitive overload is caused by the complexity of a product and its features. Good user interface design can significantly improve the situation. However, the more complicated a product or mobile app is, the greater the intrinsic overload it may cause.

Extraneous overload

Extraneous cognitive load means processing that takes up mental resources but doesn’t actually help users understand the content. That’s where designers can improve the situation. Strive not to overload a user with superfluous decorative UI: distracting animations, misunderstood interactions, and the excessive amount of pictures — all this can negatively affect usability and cause cognitive overload.

How to stop cognitive overload from killing your UX?

People always wanted to be able to communicate with technology naturally and easier. Understanding of cyberpsychology as well as using of emotionally intelligent UX design can help you reduce cognitive load for your product users. Here are 5 ways that will make your UX work smoothly.

#1 Help a user decide

“Learning to choose is difficult. Learning to choose well is more difficult. And learning to choose well in a world of unlimited possibilities is more difficult still, perhaps too difficult,” — Bary Schwartz, The Paradox of choice.

The majority think that an opportunity to choose is the most precious thing we have. However, too many options not only liberate us but make us overloaded too.

Let’s put ourselves in the product user’s shoes. You interact with a super-innovative product with plenty of features. In the beginning, you’re doing a long way of interactions, sign-ups and other unnecessary steps that force you to make plenty of decisions. Your users don’t need a world of options to choose from, they just wanna take the easiest way to understand your product. Give people just a few relevant options satisfying their needs for information. For example, use pull-out menus that hide extra options until they are needed.

#2 Follow time-proof conventions

People already have mental models about how websites or mobile apps work, based on their past experiences visiting other sites. The interface should behave the way users expect it to behave. The situation when it doesn’t do is called cognitive friction that uses our memory for processing information and dealing with what is appearing on the screen.

Don’t reinvent the wheel. Users don’t wanna take another driving lesson.

Follow standards that are popular in your industry. Let a ‘Home’ button look like a tiny house, a ‘Back’ button — like a backward pointing arrow. Use self-explanatory text instead of creative but unfamiliar symbols. Make things simple.

#3 Avoid the unnecessary steps

Minimalism means we have only the things that are the most necessary at the moment. Try to make your UX as minimal as possible too. Strive to minimize the number of tasks a user should perform. When it comes to cognitive overload, every step makes a difference. Use smart defaults wherever possible and try to automate actions. Eliminate all redundancies that could be cluttering up working memory. Let users do the shortest route to their destination.

#4 Balance text and imagery information

Don’t display to a user more than you have to. Use only relevant graphics and a balanced mix of imagery and text. That will help you make a user understand your product better by tapping into the visual and verbal processing centers of the brain.

#5 Structurize your content

Display information in small, easily digestible chunks of information. Try to summarise content at various stages of the user journey and provide short, mental breaks such as “well done” messages. It’ll help to minimize cognitive overload and create a feeling of the user’s progress.

Conclusions

It’s time to say hello to a lightweight and consistent UX that, probably, will not win innovation awards, but will help you keep users happy and make your app downloads increasing.

We hope, these 5 ways to optimize cognitive overload will help you successfully onboard and retain users, especially when dealing with potentially complicated or difficult to communicate products.

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