Are Your App Permissions Creating a Security Hole?| By |Ken Evoy

Are Your App Permissions Creating a Security Hole!?

A modern-day fairy tale…

Once upon a time, on a remote island called Anguilla, a successful solopreneur noticed that she was following two Twitter accounts that she didn’t know.

She had no clue how they’d suddenly appeared. And they were weird-looking accounts. 184,000 followed each of them. They followed no one, and neither had ever made a post.

She deleted them from her Twitter “Following” list and slept like a princess.

But next morning, the accounts were magically back. No matter how often she deleted them, they returned within hours! Weirdest of all, a second account that she managed was following the same two accounts!

Im Watching you

Now she was seriously puzzled! What kind of modern black magic was this? Had they hacked her phone, maybe her Instagram account? She passed a fitful night’s sleep…

Turns out that the mystery had a simple-but-important explanation. Read on for the “who-dun-it” and the solution.

Who Gave Whom the Keys? Surprise!

You’ve given permission to a ton of third-party apps to access your social media accounts over the years.

How many of them do you still use? How many do you even remember? The odds of any one of them abusing permissions are slim. Risk adds up, though.

Nori, our worried-but-determined solopreneur, wondered if she’d given permission to the wrong people. She revoked permissions to every app that she did not recognize.

Bingo! Those $#^%@& accounts stopped showing up in her “Following” list!

Lesson learned. And no damage was done. They could have deleted all of her posts! Or posted obscenities in her name.

All with her “permission.”

So How Do You Revoke App Permissions?

You could do it manually. Each social media account has a similar “revoke process,” but there are differences. If you like to do things by hand, “Google” the step-by-step with this search…

revoke instagram permissions

Replace “instagram” with “facebook,” “twitter,” etc. You’ll find up-to-date, step-by-step instructions.

We have a much simpler “how-to” for you, though…

Use MyPermissions

MyPermissions is dead-simple. No login. No need to give them your private data. “All” it does is save you time by linking you to the “Revoke Permissions” page for each major social media platform…

App Permissions

Clicking on each button takes you straight to the permission section for the app. Click on the Facebook icon, for example, and you’ll see something like this…

App Settings

Is there an app that you don’t recognize or trust? Click to revoke. Hasta la vista!

MyPermissions also has an app version (again, no need to give them your private info):

Bottom Line Takeaway?

You likely give many third parties a ton of leeway with your social media accounts. Most apps reach an end, but permissions linger on.

It just takes one bad character to ruin years of hard work. So clean app permissions often. Do it manually. Or use MyPermissions to do a major personal security upgrade in 3 minutes flat!
Want more hands on solopreneur tips like this?

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5 Keys to Crowdsource Your Innovation Process| By |David Dumas

I’m willing to bet that if I told you I had a way to predict the next big thing your customers want before your competition does, you’d sign a blank check for that ability. Because you know innovation is just that important. Whether it’s the next hottest video game, or a new snack item, companies stand to make – or lose – millions when trying to find their next innovative idea.

In this highly competitive age, innovators have to get creative when trying to conduct customer research. But there’s one technique that’s so obvious it’s almost too simple: crowdsourcing your audience.

Can market research really be as easy as just listening to your customers? Yes. And your community forum may be the most powerful and effective platform you have for engaging directly with them and finding out what they want to see next.

But it gets even better. What if I told you that you could continue to build on these interactions to create a new breed of community member… one who, through sustained engagement, becomes an informed brand ambassador that spreads word of your community to the outside world, while supporting your efforts on the inside?

Combined, these benefits derived from your forum create a knowledgeable, informed community that, if used properly, can help chart the future of your brand or product.

But you must know how.

Key #1 : Use Your Community Effectively

Many companies have ditched their older, more expensive focus group research techniques and are instead relying on crowdsourcing ideas directly from their community forum. That said, it isn’t as looking under the hood and seeing immediate results; just like more traditional means of research and development, crowdsourcing innovation requires a certain degree of management and finesse.

We’ve already discussed using your online community to help launch your video game. The good news is that this very same technique can be applied to almost any industry. It follows the same idea as crowdsourcing for funds, except that instead of money, you’re asking for ideas.

By getting innovative ideas directly from your brand’s fans, you can easily engage with active participants who want to see you succeed. Remember, forums foster a sense of community that connects the brand directly with the consumer. Your success is their success and vice versa. They’re on your side; they want to see you win.

Key #2 : Know What Can and Cannot Be Crowdsourced

So just what kind of intel, exactly, can be crowdsourced from an online community? The short answer is everything, and while that may seem vague at first, it’s true. Companies have had overwhelming success launching many different types of ideas, all thanks to their community, including:

  • Conferencing Opportunities
  • Product Enhancement Ideas
  • New Content Offerings
  • New Products and Services

If you can think of it, it can be done. So long as the ideas are farmed without tossing feasibility and management to the wind, there are numerous directions you can take your crowdsourcing efforts. But you must have some direction. Which brings us to key number three.

Key #3 : Know How to Begin

Ideas are intangible, so when it comes to product innovation, where do you start? The easiest way is to start big and then shrink it down to a more manageable issue. Many companies start with a poll asking what general area(s) their customers are most concerned with. They then filter out the most popular responses and begin focusing on the specific problems identified.

For example, if you’re looking to improve an existing product, you might ask what customers like or don’t like about its current incarnation. You’d want to ask what features or abilities your customers would like to see implemented or enhanced in the future.

For a new product or service offering, you could begin by asking your community whether or not the idea holds their interest, how they might use it, and even what they might be willing to pay for it.

It’s important that an open and honest discussion is started between your company and its customers. In an environment of transparency, ideas are easily exchanged, and tools such as polls and surveys can be implemented to narrow down the more popular needs and wants.

Key #4 : Focus on Collaboration

Let me clarify. This isn’t about just taking the ideas of others, but rather, collaborating with your customers to give them what they want. And if you put it your community this way, you’ll be amazed at the positive response you’ll get.

So how do you do it? One great idea is to invite the community to gather information with a user-driven wiki page. You could even have an area for user videos to be posted asking for help or guidance.

Through this collaborative effort between your company and your customers, users gain critical knowledge that can support both the company’s efforts and the community as a whole. We’ve talked in the past about building a knowledge base for self-service support in your community. This is one of the steps that can get you there.

So treat your community leaders well. By incentivizing them to participate, they gain knowledge that can then be shared with others. They are instrumental in maintaining the status quo in your forum, and will help you usher in new changes or directions for your community.

Their involvement is based solely on their connection to your brand or product, and a willingness to be involved. So be sure to make it worth their while. Perks such as early access to features, promotional products, or community rewards help build an active and engaged community of super fans and brand ambassadors.

Key #5 : Keep the Conversation Going

So now you know how to use your community effectively. You know what to ask, how to ask it, and who to involve. You’ve identified your community spokespeople and know how to nurture them. But how do you keep the conversation going?

Just continue to interact with your community. Gather feedback, develop ideas, and implement them. The process should be as simple and streamlined as possible, with interaction and feedback continuing between the brand and the users. Keep the dialogue open and develop a true partnership with your community.

Remember, your success is their success. Keeping users engaged throughout your product’s life cycle, through innovation and beyond, is what taking an idea from crowdsourcing to innovation is all about.

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How to Ensure ROI On Your Big Data Investments| By |Mukund Krishna

Did you know that 76% of top global enterprises will invest more in Big Data in the coming 2-3 years? Data has the potential to propel businesses, irrespective of the industry or vertical, to succeed in the years to come. However, not everyone has been able to write a winning moment in their books with Big Data. In fact, only 23% of the 76% enterprises surveyed have a clear cut strategy in place to achieve returns on their big data investments. It means that only one among the four companies that have big data on their mind, know how to influence its power to achieve business results.

How to channelize data?

Having piles of quality structured data from across sources doesn’t necessarily equate to quick success. When a business spends money on technology, they expect returns in the best possible way. Big Data becomes significant when it turns into a pivotal decision making voice in business operations.

Big data yields results when any three of these or a combination of them happens in your business:

  • It identifies new revenue opportunities by monetizing data available
  • Improves and nurtures relationships between machines and human resources
  • Transforms business operations from process centric to customer centric, thereby improving engagement and loyalty

Let us explore each of them in detail:

Monetizing your business data

It doesn’t mean you sell data to make money. One can utilize data to create new opportunities or drive better results from your existing business strategies. This is particularly relevant to marketing strategies, where big data analytics can pull out the most favorable market conditions, the most loyal customer groups and value propositions that can aid to improve sales.

A Forbes research identified that 8 out of 10 marketers or advertisers utilized big data analytics most of the times to find the right target audiences while contriving their campaign plans. Ads can be successful only when they reach the right target audience, convert into more lucrative deals and ultimately bring greater profits in the long run.

Improving intra-organizational efficiency

You can gain a great deal of efficiency when operational infrastructure of a business is able to dynamically respond to changing marketing trends. This infrastructure includes the workforce, manufacturing units, raw materials, vendor and supplier partnerships, etc.

Using big data analytics, it is possible to uncover hidden insights within operational environments. Sensor data from machines, work data from employees, resource and supply chain data from partners, can all be integrated into working models to achieve seamless efficiency. Big data can be used to reduce transportation costs by identifying shorter and better routes, decrease losses due to unattended machine defects, boost employee morale with timely incentives and appreciations.

Furthermore, gaining a holistic view of your organizations’ data records, helps to avoid fraudulent transactions and compliance issues. It is possible to standardize data sets for accuracy and also detect breaches in contractual agreements with suppliers, vendors, employees and even government authorities.

Know your customer better

A digitally empowered customer is the “king” today. From a business point of view, it is vital to learn how your customers spend their money on products or services you offer. Thanks to digital penetration, it is easier to collect footprints of their past behavior. In comes Big Data again to help businesses grow sales with better insights about the end customer. A typical example of a possible big data use case? During the holiday season, an online retailer could achieve 20% more profit by just increasing the price of a particular clothing line that is in demand by 0.5%. To arrive at these pricing decisions, the retailer needs to know the spending pattern of consumers during the holiday season, their preferred choice of dresses for the season, and the type of offers that have influenced their purchasing decisions before. You typically get all these data through Big Data analytics.

At the end of the day, what matters is how big data can specifically help your business grow organically and compete on a global stage. Taking calculated risks is often a smarter choice when compared to moon shot risks, unless you have the financial muscle to tide over any impending losses. Big Data can definitely help you with these calculations.

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The 1-2-3 Rule for Mobile Presentations| By |Julie Hansen

Using iPads, tablets, or even smartphones to engage customers in conversations and presentations is a smart move today. In addition to giving salespeople the flexibility to be more responsive to customer’s interests and access information in real time, mobile presentations set a less formal tone and create more opportunities for interaction and dialogue.

But like any platform, it’s critical that salespeople know when and how to use their mobile devices for each unique customer facing event. Just as projecting your presentation on a giant screen for a single prospect is a poor use of platforms, asking five people to crowd around your iPhone is equally ineffective.

As a salesperson, knowing the size and make-up of your audience is just the beginning. Even then, things don’t always go according to plan. You expect to meet with one person and when you arrive, there are three. You were ready for four and now there is just one. Do you just go forward on the platform that you planned or do you switch mid-stream? If you follow the 1-2-3- Rule for mobile presentations you can be assured you will always be providing the best possible customer experience for showcasing your product or service.

The 1-2-3 Rule for Mobile Presentations

For 1 Person: Use a tablet or phone

A tablet or phone* can be ideal for meeting with an individual prospect. It creates a more intimate experience and it is relatively easy to manage the flow between presenting and interacting. It also allows you to let the customer “drive” which further increases engagement.

*A word about phones: In terms of visibility, bigger is better. Even the screens on today’s larger phones can be a challenge to see for people with less than perfect vision. Take into consideration the age of your audience as well. Those over 40 may not be able to see a small screen clearly – and they won’t always let you know that they can’t. Take precautions by making sure your graphics are large and simple, but to provide a truly optimum viewing experience, use a tablet.

For 2-3 People: Use a Tablet + Stand

Have you ever tried to show a group of people pictures on your phone? Because a phone is designed for individual viewing, there is always someone “waiting for their turn.” Not only does this invite distractions, but it disrupts your flow as a presenter. With each new viewer, you have to stop and orient them to the screen, often re-explaining what your customer is seeing.

The best choice for meeting with two or three people is a tablet. But not just a tablet, a tablet plus a stand. The fact is, it’s physically impossible to hold a tablet perfectly still for more than a few seconds (go ahead – try it!), especially as you are navigating. Every time you shift position, your customers have to jockey around to see the screen as well. During all this maneuvering, they are likely to miss any key points you make.

But what if you and your customers are standing? Using a stand is still recommended, especially if the tablet is going to be the main focus for more than a minute. Simply find a place that is eye-level to set your tablet on.

All sales reps who use a mobile device should invest in a good stand and carry it with them. (By the way, that flimsy folding stand you use at home that’s always collapsing on itself is not going to cut it.) There are several inexpensive options available on Amazon. I’ve found that the Akorn works well with tablets of 12” or less.

3+ People: Connect Tablet to Larger Screen

The benefits of presenting on a tablet decrease as the size of your audience increases. Once your group size gets to more than three people, the challenge of ensuring visibility for your customers, navigating your apps, and managing the flow of the conversation becomes too unwieldy. In this case, it makes much more sense to connect your tablet to a larger screen or a projector.

There are two basic ways to connect: 1) a VGA or HDMI adapter (all tablets) or 2) AirPlay (iPad). It pays to purchase the necessary adaptors in advance and find out what technology is available at your customer’s business.

Be Prepared for 1-2-3:

Avoid surprises by being prepared for any of these three situations. Have a presentation with one person? Go ahead and have your presentation on your phone, but also have your tablet and a stand ready in case one or two more people join you. Meeting with a small group of two or three? Have your presentation ready to go on your tablet, but prepare for additional attendees by packing any necessary connections and adaptors.

As salespeople, you often have one chance to get it right. Don’t underestimate the importance of knowing when and how to use your mobile devices for optimum impact with customers.

Interested in empowering your team to use their mobile devices more effectively with customers? Check out our mobile skills workshops!

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6 Brilliant Ways Retailers Can Use Data to Improve Sales, Productivity, and Customer Satisfaction| By |Alleli Aspili

You’ve probably heard of this many times but I’ll say it again: any business will falter if you don’t use your data effectively and accordingly. It is always a best practice for most retailers or mass-merchandisers to use the data collated from internal real-time reports such as Sales and Purchasing/Inventory reports. Significantly, you can use these reports as a guide to improve your organizational chart in improving the quality products and sales. Ultimately, the data will help you come up with great decisions toward customer satisfaction, productivity, especially, sales.

Surprisingly, most retailers and brand manufacturers are now more diverse, willing to collaborate, and adapt to the importance of using the data. In a survey by Alteryx and RetailWire, 81% of respondents use data to gather shopper insights while 76% consider it to improve performance. Unfortunately, some of the retailers don’t pay too much attention to data. As a result, the company’s customer satisfaction and sales are compromised.

How will you use your data to improve your productivity, customer satisfaction, and sales? Here are 6 simple ways:

  1. Use the right tools

One major reason why customers switch retailers is the constant out-of-stock problem. As a result, you will gain unhappy customers and will put your business in jeopardy. Therefore, it is imperative to know what relevant tools to use in gathering data to keep your stocks full.

One of the brilliant tools most retailers and merchandisers use is the POS or sales reports. These tools help you determine and plan on which stocks should be prioritized. Additionally, these reports help you understand your customer’s behavior by looking closely at the products they frequently buy.

  1. Outsource your Customer Service

The second tool is to find reliable front liners. Enhancing your customer service goes hand in hand with increasing your sales, too. Having said that, look for charismatic customer service people, who can look after your customers well. Outsourced customer service is an ideal option to ensure customer satisfaction. These companies are more equipped as they are using the latest technology to gather data to further improve your sales and organization.

  1. Develop data-centric programs.

Loyalty programs that most retailers create are proven helpful in improving sales and productivity. Why? Through loyalty programs, you can easily determine who your usual customers are. Also, you can find out which of your items are highly recommended or not.

  1. Email Marketing Software

Most of the email marketing software available on the market provides reports you could use for tracking. If sending out emails is your way to stay in touch and reach out to your customers, track or gather the clicks or activity most of your readers do. Use it as your engagement tool to improve customer satisfaction.

  1. Combine offline and online data

Our market is now diverse and open-minded. Therefore, utilize this opportunity by gathering insights from your online platform (website and social media pages) and offline data (in-store interactions). Studies show that most consumers go to the company’s website first before visiting the actual store. Through that data, you would know what made them decide to purchase the item onsite rather than online.

  1. Combine online data and human interaction

While innovative computer tools and reports are helpful, human interaction such as feedback is extremely helpful, too. Gather your staff, front liners, inventory clerks, and hear their insights about your products and customers. Your people get information on the spot as they are your front liners, so, ensure to combine the data collected online and through your people.

Over to You

Retailers are luckier nowadays because of the wide variety of choices, resources, or help available offline and online. However, without proper knowledge and patience in learning your data, it would be useless. Just like the old saying goes, you reap what you sow; therefore, invest in learning as you and your business will benefit from it. Utilize these ways so you can improve your productivity, sales, and most of all, customer satisfaction.

How about you, how do you utilize your data? Share your best practices in the comment section below!

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Why Automated Security Threats are Proliferating and How to Fight Back| By |Anthony Alves

Automated Security Threats Blog Banner.png

We’ve written before about the importance of looking inward, rather than out, when it comes to evaluating what types of cyberattacks are the biggest threat to your unique organization. A large part of the attack landscape today includes automated threats. Rarely do we come across handcrafted attacks targeting specific organizations. A far cry from bespoke and laser-targeted, the vast majority of today’s cyberattacks are built for volume and trolling for the weakest point of entry.

So, what exactly are automated security threats and how can you best protect your organization from them?

Understand the Attacker Perspective

In most cases, attackers are looking for a good return on investment. It’s probably not worth it for them to sit in a room trying to breach a specific organization for weeks, unless you are talking about a nation-state or another organization with very specific goals. Much more common is the cybercriminal who just wants to make a quick, easy buck.

In fact, quite a few cybercriminals have realized that there’s more money to be made in building botnets that they can rent out to other people than in executing the cyberattacks themselves. Once you begin to look under the hood, it’s actually kind of amazing just how commoditized the cyberthreat landscape has become.

Specifically, when it comes to automated threats, you may want to spend some time familiarizing yourself with how these types of attacks work, how they breach systems, and how they persist. This can help your organization optimize security configuration and minimize risk.

The mechanics of automated attacks are important to understand when it comes to strategically building your defenses. Yes, if you work for a major defense company or a government agency, you may need to plan ahead for the possibility of a direct, targeted attack. But odds are you’re better off focusing on the low-hanging fruit like automated attacks.

Make Yourself an Unappealing Target

Automated security threats include things like botnets and exploit kits. In many cases, what these programs are doing is looking for common weaknesses. They go after known vulnerabilities that many organizations have not gotten around to patching, because it’s much easier than developing exploits for zero-day vulnerabilities.

Because these are not cutting-edge vulnerabilities, it’s another case of our favorite analogy: You don’t have to run faster than the bear. You just have to run faster than the other guy.

We’ve written in some depth about what it takes to make yourself an unappealing target. It’s not about perfect security (impossible), but about good security (achievable). In our view there are a few key steps:

  • Understand how hackers think (as we mentioned above) — in this case, understand why they use automated tactics and how they work.
  • Ignore the headlines and remain focused on real threats to your business.
  • Prioritize and address vulnerabilities.

As far as the third bullet is concerned, it helps to adopt a mindset of continuous security improvement. There’s always more to be done, so if you can prioritize the steps you need to take and methodically work to check them off the list, you’ll be in a very good position relative to other organizations. The list will never end, but you’ll always stay on top of security issues.

Beat Them at Their Own Game

One of the reasons automated attacks work so well is that they’re hands-off. There’s little room for human error, and they require minimal upkeep and maintenance. This is one area where the bad guys definitely have the right idea. The more you can automate your security posture, the less likely you are to be breached.

As we pointed out in an earlier post, there are specific areas where nearly every company can benefit from automating security tasks. Briefly, these include:

  • Alert Severity Levels: To help make sure you get the right alerts at the right times
  • User Provisioning and Deprovisioning: To ensure that users have the appropriate level of permissions and minimize insider threats
  • Troubleshooting and Enumeration Tools: To monitor the installation and use of all security tools in production environments (which could potentially be weaponized against you)
  • Permission Changes on Files: To catch exploits early via automated notifications
  • User Privilege Escalation: To automatically manage privileges and minimize insider threats

Of course, there are lots of other areas where automation can have a big impact on your security posture (incident response and investigations spring to mind), but these five areas are a really good place to start, especially when it comes to defending against automated attacks.

Better Safe Than Sorry

At Threat Stack, we spend a significant amount of time monitoring trends in the threat landscape as they evolve, and we are often speaking directly with our customers about what they’re seeing out in the wild. Threats evolve quickly, so it’s important to maintain a baseline understanding of what types of attacks cybercriminals are leveling today. Automated ones are a big deal right now.

So, rather than obsessing over the latest breach headlines or trying to prepare for every worst-case scenario, it’s a good idea to get strategic and build your defenses against common automated attacks. This means understanding how attackers work, patching up vulnerabilities to make yourself an unappealing target, and using automation against the bad guys. If you put these three tactics to work, you’ll be well on your way to a stronger security posture, no matter how the threat landscape evolves.

Final Words. . .

For great tips on toughening security in your cloud environment, download a copy of our latest ebook: Jump Starting Cloud Security: A Guide to Starting Your Cloud Security Journey.

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These 7 Brands Have the Best Mobile App Ads We’ve Ever Seen| By |Megan Marrs

Looking to up your mobile app ad game but not sure where to start? We’re providing the inspiration you need with these 7 examples of brands with mobile app ads that are crushing it. We love these mobile app ads because of their creativity, design, or unusual approach.

Take a look at these grand master mobile app ads and tell us what you think about them in the comments!

Drizly

drizly ad.jpg

Drizly has a pretty strong marketing strategy in general – in Boston we had a few months when their print ads were plastered all over the subway cars!

Drizly also knows how to get pretty creative with their cross promotions and partnerships. Take a look at this fantastic Instagram ad below, in which Drizly promotes a new episode of the reality TV show The Bachelor.

If you know anything about The Bachelor and its audience, you know that they love wine. I’m not sure it’s even legal to watch the show without a glass of wine within 5 feet of you – check your local ordinances.

Drizly sniffed out this prime opportunity for partnership; they used an ad that highlights an already popular show and is bound to capture the attention of Bachelor fans, while also offering a discount to new users so that they’ll have a nice glass of Pino in time for the show.

Think about what kind of creative partnerships you can make that will help promote your app in unique ways!

Spotify

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Most freemium users like myself know only one kind of Spotify ad – the kind that pesters you to go premium and eliminate unwanted ads during your jam sessions.

However, this Spotify ad on Instagram takes a fun approach to get users in the app and excited by celebrating new musical artist and library expansions, while also serving as a nice nod to true Beatles fans.

Of course I use the term “new artist” just in reference to Spotify’s catalogue. There’s nothing much “new” about The Beatles, other than in the minds of teenagers who, with each generation, discover how great “that old band from the 60s” really is.

Spotify’s ad is unique in that it takes the time to celebrate a specific aspect of its service, rather than the concept of the music-streaming service as a whole.

Thrive Market

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Thrive Market is an ecommerce store specializing in healthy, natural foods that are shipped from your online cart to your IRL doorstep.

In this great mobile app ad example below, they use Facebook’s ad platform to showcase some of their best products, using the mobile app ad as a virtual storefront – we think that’s pretty clever!

Sun Basket

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Sun Basket is a healthy food subscription service (in the same vein of Hello Fresh, Blue Apron, and the crop of other similar services that have popped up recently), delivering pre-measured ingredients and recipes that allow you to whip up dinner dishes without dealing with common grocery struggles.

Sun Basket offers a pretty enticing Instagram ad, with a series of delicious meals flashing before your eyes – meals that you could make, with just a little bit of help and encouragement!

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The bright, colorful looking meals make this mobile app ad hard to pass up. Plus, the short and sweet text, using emojis for emphasis, drives home some of the key advantages of Sun Basket. We say this ad is extra well done (with dressing on the side)!

MilesIQ

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MilesIQ takes an inception-style approach to their mobile app ad, giving us a first-hand look at what their app might look like on our very own desk.

Tracking your miles is a bit like eating your vegetables – it’s not very fun, but it sure is good for you (or, more specifically, your taxes). With tax season still haunting our bank accounts, MileIQ’s mobile Instragm ad is a subtle reminder to do better next year, with the help of their app.

It’s all tied together with a nice little testimonial in the text, helping to give the extra push a user might need to install the app.

Fly Wheel

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Fly Wheel is another app with an Instagram ad I was impressed by. The bright pink colors are captivating, but what really made this ad a home run for me was the text – “double your freelance revenue” – which seemed to specifically target me, a freelancer!

I can’t say for sure whether Fly Wheel has other variations of this ad for different audience segments, but it’s probably a safe bet (and if they haven’t set that up yet, they now know what their next marketing step should be)!

Anyone scanning through posts on Instagram will probably pause on words that target their specific career or interests – whether that’s “dog lover,” “mom on the run” or “freelancer.”

Segment your audiences and craft tailored ads for them to see big returns!

Better Help

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BetterHelp’s illustration-style ad pops out from the crowd and provides a dual purpose – it helps fight against the taboo that still surrounds mental health while offering a solution (albeit a mysterious one).

BetterHelp doesn’t make it notably obvious what it’s providing – is it an awareness campaign? Some kind of mental health service? You need to click through to find out (for those curious – it’s an online counseling service app).

While it certainly won’t make sense with most industries, I think in this case, BetterHelp’s withholding of information works. It’s already dealing with a relatively hush-hush topic, so requiring users to click through before providing more info actually uses that air of mystery to its advantage.

What mobile app ads have you seen recently that blew you away? Share your favorites in the comments and let us know!

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