10 Easy Ways to Enhance Your Mobile Site| By |Young Entrepreneur Council

What’s one way to keep your mobile strategy front of mind while rebranding your company website?

1. Build a Native Mobile App

kristopher-jonesHere’s a simple rule: If your business would benefit from having a native mobile app in the Apple or Google App Store you should build one. Building a mobile app is exactly the type of investment you need to make if you can justify investing resources in a rebrand of your company website. – Kristopher Jones, LSEO.com

2. Keep the Limitations of Mobile in Mind

10 Easy Ways to Enhance Your Mobile Site“Let’s add a cool hover effect!” Actually, you can’t. It’s not supported on mobile. Get a clear understanding of the limitations of mobile and bake these into your design. For example, small but widely varying browser sizes, limited range of motion for thumbs to click links, readability of text, etc. And don’t forget to use dev tools to preview your site on a variety of mobile settings! – Annie Wang, Her Campus Media

3. Come Up With a Short, Easy to Share Domain Name

10 Easy Ways to Enhance Your Mobile SiteIt’s a good idea to have a domain that is equal to or less than 8 characters in length. You want to be able to easily tell people what your website is without having to spell it out for them. It’s also much easier for people to follow if you put it on printed media. If you don’t want to change domains, consider coming up with a shortened version that simply redirects to your main domain. – Russell Kommer, eSoftware Associates Inc

4. Keep in Mind How Often Consumers View Websites on Mobile

Stanley MeytinIt’s important when rebranding your website that you give potential consumers the best possible user experience, and that includes mobile. Understand that your site will render differently on desktop, laptop, tablet or phone. You don’t want consumers to become frustrated and leave the site immediately if your mobile site is unresponsive and unorganized. – Stanley Meytin, True Film Production

5. Design Your Mobile Site First

10 Easy Ways to Enhance Your Mobile SiteDesign your mobile site first! Give essential information to the user in a clear, straightforward way on your mobile site, and leave the “nice to have” details for the desktop version. – Tony Scherba, Yeti

6. Test on Your Users

10 Easy Ways to Enhance Your Mobile SiteIf you are rebranding your company website one of the largest factors you need to plan and design for is what the mobile UX will look like because that will have the largest impact. It’s very hard to do mobile well especially with all the different operating systems and screen sizes. I would suggest bringing in five participants to user test on different devices before new designs are even implemented. – Jayna Cooke, EVENTup

7. Only Review the WIP on Your Mobile Device

10 Easy Ways to Enhance Your Mobile SiteDevelop the site with a mobile first approach. Whoever is developing your rebranded website will be doing so on a laptop or desktop, so they will always be looking at the product through that lens. To truly ensure a mobile-friendly website you need to review their progress in a real-life scenario – not on some 27″ retina display monitor – but on your mobile device. – Kevin Telford, SurfWatch Labs

8. Focus on Navigation

10 Easy Ways to Enhance Your Mobile SiteDirect your visitors to where they should go, and don’t let them wander your website looking for what they need. Get to the point. Use landing pages or sparse content pages to convert more subscribers and sales. Highlight the most important links in your navigation, and don’t send mobile visitors where they don’t need to go. – Ismael Wrixen, FE International

9. Build Mobile First

10 Easy Ways to Enhance Your Mobile SiteDesign mobile-first. Not only is it the best way to ensure that the mobile view of your site comes first, but it also is a great exercise in prioritizing information and honing in on the messaging and details that are truly most important. It’s easier to scale up and add more at wider viewports than it is to try to cram a desktop-centric design down into something that works well on mobile. – Kevin Yamazaki, Sidebench

10. Design for Mobile First

10 Easy Ways to Enhance Your Mobile SiteWhen redesigning your new website, start by designing the mobile interface first. Then the desktop version should stem from this design. This design strategy keeps you thinking of mobile as your priority (which it should be) and the desktop as secondary effort. – Diego Orjuela, Cables & Sensors, LLC

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