NBA UX Analysis: A Mobile Slam Dunk By Stefan Bhagwandin

nba app analysis

Did you enjoy our previous analysis of NFL Mobile? Today, we’re continuing our sports app UX analyses with an overview of the NBA mobile app. The app is packed to the brim with features and functionality, but how does its user experience fare under scrutiny? Read on to find out.

User Onboarding

nba app

What the NBA App Does Well

This app starts out strong with a dedicated onboarding flow. To the left, we see the initial call-to-action that entices new users to customize the app. By tapping “Get Started” or swiping to continue, users are asked to bookmark their favorite teams and players. These questions will personalize the content shown in the app so that you’re not greeted with news about a rival team.

This flow is especially effective for two reasons:

  • It’s partially skippable. Tapping the “Not Now” button lets users jump past the personalization questions. This helps avoid frustration for users who just want to click around before committing to the app.
  • It doesn’t ask you to create an account until the end. Often, new users don’t want to deal with typing in their email address to create an account. But after adding bookmarks, it’s more obvious that making an account now will save time and effort in the future by syncing across devices.

Finally, progress is indicated by the circles at the bottom of the screen. This is a key feature of any onboarding flow because it shows users how close they are to finishing.

One Way To Improve

nba app onboarding

The NBA app’s location prompt appears during the onboarding, and it’s accompanied by text that explains its value. This would be a good move if it only appeared during the full onboarding, but the app still shows the prompt to users who tap “Not Now” at first launch.

Furthermore, the prompt doesn’t appear to be skippable — if you want to access the app without sharing your location, you have to tap “Use Location” and then deny the system prompt.

The app is on the right track with this location prompt, but it would be more effective to delay the ask for users who tap “Not Now.” Since these users are trying to skip the onboarding, they might be more inclined to share their location after they’ve explored the app.

Games, News, Videos

nba mobile

What the NBA App Does Well

The core app content is very well organized. Users can easily browse game results, news articles, and videos from the main screen.

The app wisely remembers your scroll position when you watch a video in the news feed, so you don’t lose your place when you hit back. The video section is further split into subcategories, making it easier to find relevant content. Once you’ve bookmarked a team, the “My Games” tab displays games only for that team. The “All Games” tab can be a bit overwhelming, so it helps to filter out results if you’re in a rush.

There’s even more information tucked away in these menus than meets the eye. Tapping on a specific game brings up all sorts of details, as shown below.

nba ux

From here, users can watch video recaps at the top of the screen or browse game statistics down below. There’s more content here than you can ask for, yet the screen doesn’t feel congested.

One Way To Improve

My only issue with this part of the app is that videos autoplay when you open a game’s details. Autoplay can be distracting, especially if the device’s volume is turned up and it catches you off guard. Luckily, the placement of the video makes it easy to pause, but the UX would be smoother if the menu didn’t require that extra tap.

In-App Store

nba store

What the NBA App Does Well

The NBA store has a couple of different layouts, depending on whether you’re viewing the full store (left) or a specific team’s store (right). In either case, the goal is the same. The store displays plenty of text and graphics to click on, all of which will take you to a different subcategory or a specific item listing.

There are a lot of listings in the store, but they’re well-organized. Users can browse by team, item category, sale items, and more. And with so many calls to action, the app does a great job of asking users to convert.

One Way To Improve

The main issue with the NBA store is actually outside the store itself. The store is effective as a standalone component, but it’s surprisingly hard to access from the rest of the app. The only link I found was buried in the “More” menu.

nba app ux

The store is already well designed; the easiest way for the NBA app to earn more conversions is to link to the store from more screens (such as the team pages).

The NBA App’s Mobile User Experience

I’m happy to say that the NBA’s mobile app hits the target in more ways than one. Both the core app content and the store are very well organized, with submenus and horizontal scrolling elements to keep the screen from feeling cluttered. The onboarding is also smooth for the most part. With a few extra tweaks, the NBA app can drive more traffic to its store to earn even more conversions.

For more in the UX Analysis series, check out our posts on NFL Mobile, Etsy, Airbnb, and Soundcloud.

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Grow Your Business, Productivity, and Lifestyle with Smart Apps By Hassan Mansoor

geralt / Pixabay

Times are changing. Fast. Not long ago, running a successful business required a handful of skilled employees who understood the business, a trendy service or product, and a loyal customer base who’d be willing to stick with your business as long as you continued to show them a good experience. In the current, tech-centric world, however, business success means staying on top of the latest trends in the tech world and using them to stay competitive.

Mobile apps have taken the business world by storm, with late adopters losing out on many emerging opportunities. The number of apps on the two most popular application stores, Google Play and the Apple App Store, has already crossed the 4 million mark, which shows how quickly this industry segment is growing.

While many of these apps are often a great source of distraction, most of them can enrich your work and personal life in many different ways. Business owners can use these apps for a wide range of activities – from managing large projects and complex tasks to scheduling simple appointments and managing emails.

Check out some of the ways smart apps can help you grow your business, improve productivity and enhance work-life balance.

1. Team Interaction and Communication

Communication is a vital component of a healthy business organization, whether you’re working with a team of virtual freelancers or in an office with full-time employees. However, relying on phone calls, text messages, and other archaic communication methods can be detrimental to this process, especially in a world where critical business decisions are being made by the second.

Making an app part of that communication process between team members helps improve efficiency and enhance productivity. Trello and Slack are two of the most popular apps for enhancing team interaction and communication. Both of these apps enable team members to share files, initiate group discussions, track deadlines and assign and keep track of tasks and projects – all in real-time. Plus, you can archive interactions on these platforms, which means you can assess progress and the goings-on at the end of a busy day.

2. Staying Organized

For those of us who weren’t particularly born with the OCD gene, staying on top of things professionally and in our personal lives can be quite hectic. It always feels like there are a thousand things to do at the same time, leading to missed appointments, misplaced business documents, and a bucketful of frustration.

Staying organized goes hand in hand with personal and business productivity. If you often find yourself trying to remember points from important meetings or scribbling down notes on paper and forgetting where you put them, Evernote was created just for you. Evernote is a simple app that not only lets you take notes during a meeting, but also comes with a neat feature that lets you record voice notes alongside text.

Combine this app with Dropbox and Google Drive and you have access to your notes, images, voice files, and other important folders straight from your phone, anywhere across multiple devices. Of course, you will need to optimize your business for smart devices to take advantage of all the benefits of these apps.

3. Personal Assistant

As businesses grow, many business owners often find it difficult to keep up with small elements of their work and personal lives. It begins with the small things – getting late to client meetings because you mixed up dates on your diary or missing them entirely because you forgot to note them down. As emails become insurmountable, many of them go without a response, potentially seeing you miss business opportunities.

For many small businesses without sufficient capital to employ a personal assistant, there are a ton of smart apps that can work perfectly as substitutes. If you’re running on Windows Mobile or Android, Cortana and Google Now are among the best (and free) apps for entrepreneurs looking for a help with daily tasks and appointments. Such apps even go beyond the services of your regular personal assistant. A simple weather app can ensure you get prepared for your travel by receiving a daily VU forecast and pollen allergy alert and an intelligent app gives you hotel suggestions with discounts and freebies.

4. Accounting and Financial Management

A good business makes money. A sustainable and profitable business keeps track of its income and expenses, which can be quite a challenge for small businesses without an accounting department. Poor financial management is one of the main reasons why most startups and small businesses close shop within their formative years. To grow your business, you need to keep track of every financial transaction – from the small receipts at the gas station to the invoices and quotations for individual projects.

Finding a good app here is often a challenge, partly because businesses often vary when it comes to handling their finances. However, apps like Expensify can come in handy for the entrepreneurs, especially those who are often on the move. Expensify lets users take photos of their receipts which it scans and extracts the amount and other relevant information on the receipt for later reference.

Bottom Line

As you’ve seen, mobile apps don’t have to be distractions. These apps and the smartphones that run them can help you build a competitive and sustainable business while enabling you to achieve the work-life balance that eludes so many entrepreneurs.

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