If you haven’t started already, your business needs to start focusing on creating mobile ads. You used to have to wait until someone sat down in front of a tv, picked up a newspaper or magazine, or logged in to a desktop computer for your ads to be seen by consumers. But now with mobile ads, you can target consumers on-the-go through Facebook, Instagram, Google, apps, mobile browsers, and more.
While 80 percent of internet users own a smartphone, 70 percent of people report disliking mobile ads. So, your ads have the potential to reach a ton of consumers via a device that’s in their hands at almost all times. But how do you create ads that won’t annoy people and instead encourage them to click and eventually buy?
With a few easy-to-implement tips, your mobile ads can stand out from the rest. Let’s take a look at how to create mobile ads that get clicks.
Write compelling copy and use striking images.
When consumers are browsing the web, switching between social media apps, and playing games on their phones, they have a lot of different elements fighting for their attention. So, the first step to creating mobile ads that get clicks is writing compelling copy and using striking images. When writing copy for your mobile ad, don’t focus solely on trying to sell your product but instead, craft messages that ignite emotion and curiosity in your audience. If they read a message that’s relatable to them, they’ll be more inclined to click.
Like in this mobile ad for the app 8fit, their copy focuses on inspiring the user to change their life rather than just asking them to buy something.
They also flip back and forth between striking before and after photos of what results users can expect when they change their lives as well as feature an eye-catching and colorful preview of the app. A striking image will get users to stop and take a longer look at your ad, and a meaningful copy should inspire them to click.
Make them interactive.
One of the best ways to get more clicks on your mobile ad is to give users a reason to click by making your ads interactive. With interactive ads, otherwise known as engagement or immersive ads, the goal is to get users engaging with ads more than just clicking through to a website. In fact, interactive ads are boosting the number of time consumers spend with a brand by 47 percent compared to non-interactive ads.
For instance, this interactive ad from Carl’s Jr. allows users to build their own chicken sandwich by clicking through different ingredients and the user can learn more about each ingredient by clicking on the (+) symbol.
Instead of a regular mobile ad, you can transform your ads into a more entertaining experience for users — it’s almost like turning your ad into a game. Plus even if a user doesn’t click through to your website, a user can click around your interactive ad and become more aware of your brand and they’ll remember that experience.
Target your ads.
Another awesome way to get more clicks on your mobile ad is to make sure your ad is shown to the users who are most likely to click on it in the first place. There’s a diverse and wide audience online and not everyone will be your ideal customer. So, every mobile ad you run should be targeted to a specific location and demographic that matches the type of people you want to be your customers.
With Facebook, Instagram, and Google mobile ads, you can make sure your ads are shown to the people who will be most interested in your business and most likely to click. You can choose the users who you want to reach in certain locations or countries, select your audience based on gender, age, education, relationship status, etc., and based on their interests and hobbies. You can even target your ads to users based on their prior purchase behaviors, device usage, and more.
Test out multiple designs.
There are so many elements of a mobile ad that could be changed and altered to increase clicks. Maybe green font works better for your audience than blue font? Maybe a photo of a model gets fewer clicks than images that only feature your product? So, to find out the right combination that gets the most amount of clicks you need to create multiple designs and test them out.
Testing out multiple mobile ad designs (A/B testing) will help you determine which formats, images, fonts, illustrations, and buttons will perform best with the different segments of your audience. Once you know what type of ads get the most clicks, you won’t be wasting your time creating ads that your audience isn’t drawn to.
Over to you.
Creating a mobile ad that consumers actually want to click on can be a difficult task. But not anymore! With these tips for creating mobile ads that get clicks, your ideal customers will stop in their tracks when they see your ad online, which in turn will lead to more website traffic and increased sales for your business.
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