Google Needs To Make Machine Learning Their Growth Fuel By Louis Columbus

  • In 2017 Google outspent Microsoft, Apple, and Facebook on R&D spending with the majority being on AI and machine learning.
  • Google needs new AI- and machine learning-driven businesses that have lower Total Acquisition Costs (TAC) to offset the rising acquisition costs of their ad and search businesses.
  • One of the company’s initial forays into AI and machine learning was its $600M acquisition of AI startup DeepMind in January 2014.
  • Google has launched two funds dedicated solely to AI: Gradient Ventures and the Google Assistant Investment Program, both of which are accepting pitches from AI and machine learning startups today.
  • On its Q4’17 earnings call, the company announced that its cloud business is now bringing in $1B per quarter. The number of cloud deals worth $1M+ that Google has sold more than tripled between 2016 and 2017.
  • Google’s M&A strategy is concentrating on strengthening their cloud business to better compete against Amazon AWS and Microsoft Azure.

These and many other fascinating insights are from CB Insight’s report, Google Strategy Teardown (PDF, 49 pp., opt-in). The report explores how Alphabet, Google’s parent company is relying on Artificial Intelligence (AI) and machine learning to capture new streams of revenue in enterprise cloud computing and services. Also, the report looks at how Alphabet can combine search, AI, and machine learning to revolutionize logistics, healthcare, and transportation. It’s a thorough teardown of Google’s potential acquisitions, strategic investments, and partnerships needed to maintain search dominance while driving revenue from new markets.

Key takeaways from the report include the following:

  • Google needs new AI- and machine learning-driven businesses that have lower Total Acquisition Costs (TAC) to offset the rising acquisition costs of their ad and search businesses. CB Insights found Google is experiencing rising TAC in their core ad and search businesses. With the strategic shift to mobile, Google will see TAC escalate even further. Their greatest potential for growth is infusing greater contextual intelligence and knowledge across the entire series of companies that comprise Alphabet, shown in the graphic below.

  • Google has launched two funds dedicated solely to AI: Gradient Ventures and the Google Assistant Investment Program, both of which are accepting pitches from AI and machine learning startups today. Gradient Ventures is an ROI fund focused on supporting the most talented founders building AI-powered companies. Former tech founders are leading Gradient Ventures, assisting in turning ideas into companies. Gradient Venture’s portfolio is shown below:

  • In 2017 Google outspent Microsoft, Apple, and Facebook on R&D spending with the majority being on AI and machine learning. Amazon dominates R&D spending across the top five tech companies investments in R&D in 2017 with $22.6B. Facebook leads in percent of total sales invested in R&D with 19.1%.

  • Google AI led the development of Google’s highly popular open source machine software library and framework Tensor Flow and is home to the Google Brain team. Google’s approach to primary research in the fields of AI, machine learning, and deep learning is leading to a prolific amount of research being produced and published. Here’s the search engine for their publication database, which includes many fascinating studies for review. Part of Google Brain’s role is to work with other Alphabet subsidiaries to support and lead their AI and machine learning product initiatives. An example of this CB Insights mentions in the report is how Google Brain collaborated with autonomous driving division Waymo, where it has helped apply deep neural nets to vehicles’ pedestrian detection The team has also been successful in increasing the number of AI and machine learning patents, as CB Insight’s analysis below shows:

  • Mentions of AI and machine learning are soaring on Google quarterly earnings calls, signaling senior management’s prioritizing these areas as growth fuel. CB Insights has an Insights Trends tool that is designed to analyze unstructured text and find linguistics-based associations, models and statistical insights from them. Analyzing Google earnings calls transcripts found AI and machine learning mentions are soaring during the last call.

  • Google’s M&A strategy is concentrating on strengthening their cloud business to better compete against Amazon AWS and Microsoft Azure. Google acquired Xively in Q1 of this year followed by Cask Data and Velostrata in Q2. Google needs to continue acquiring cloud-based companies who can accelerate more customer wins in the enterprise and mid-tier, two areas Amazon AWS and Microsoft Azure have strong momentum today.

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Why Are We Still Talking About the Reporting Line of the CISO? By JC Gaillard

cyber security

The right reporting line is the one that works. Period.

Why are so many organisations and security professionals still worried about the reporting line of the CISO? This is one of the oldest and most consistent debate agitating the security industry, and it looks far from resolved.

It has been polluted for decades by arbitrary and simplistic views on “separation of duties” and alleged “conflicts of interest”. But those views often come from sectors of the corporate spectrum with a fairly theoretical idea on how an organisation should operate, and rarely reflect the reality of how large organisations function.

The truth is that people work with people and that strong organisations are bound by trust, not distrust.

So the reporting line of the CISO must be a means, not an end. A means to enable the security practice of an organisation to deliver on its objectives, whatever those might be.

And that of course implies first that the security practice needs to have clear objectives: A clear sense of purpose, a mission statement, an operating and governance model, a mid to long-term roadmap with clear milestones. It cannot be just a random list of projects driven by audit observations.

The reporting line of the CISO must be high enough in the organisation for the CISO to be visible, audible and credible across all corporate silos, across all business units, across all geographies and with key vendors.

The solidity of the relationship between the CISO and their boss is paramount. It is the true cornerstone of the construction and the real key to success. It must be unquestioned and unquestionable. They must speak with one voice, share the same vision of what security means and needs to achieve, and the same appreciation of the timeframes involved.

And finally, the reporting line of the CISO must allow the right degree of independence and freedom for the CISO to remain able to act in all situations and arbitrate freely on conflicts and priorities. But that last point is only a parameter in this equation and must not rule alone.

Frankly, if security is not top of the list with the CIO, in a context where cyber incidents are at the top of the news several times a year, and often several times a month, it is likely that the CIO is simply the “tip of the iceberg”, reflecting what the business units are pushing upon him, and if that is the case, wherever you place the reporting line of the CISO in the organisation, you might find similar problems.

The key is to elevate the debate away from simplistic views on “conflicts of interest” and root it in the reality of the firm and the objectives of the security function.

The reporting line of the CISO needs to be meaningful – not arbitrary –, positively determined and operated on a basis of trust between the CISO and their boss, unambiguous, stable over the mid to long-term and positioned at a level in the organisation where action can be taken, and resources prioritised. That means at Board level or Board minus one. NEVER below.

Those are the key factors: They will lead to different answers from one organisation to another, and that’s perfectly normal. The right reporting line for the CISO is simply the one that works at enabling the security practice to do its job in the best possible way.

Originally published here.

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5 Technologies Your Business Can Take Advantage of Today By Joseph Doohan

There are a lot of innovations that you can use to grow your business. In this post, we are going to look at some of the technologies that you can use today that will help your business increase productivity, generate leads, boost sales and keep your reputation safe.

1) CRM Systems

A customer relationship management system or CRM system helps businesses to track customer interactions and keep contact details up to date. There are various CRM options to choose from enterprise solutions like Salesforce to free solutions such as Hubspot and Zoho.

Crm systems

geralt / Pixabay

With a CRM system, you will be able to better manage your clients in your acquisition funnel, nurture leads, create upselling opportunities and improve customer lifetime value.

CRMs can be linked to your epos system or your website so that you can collect and manage new leads and customers.

2) Inbound Marketing Software

If you do not currently have an inbound marketing strategy for your business, you are missing out on a huge potential to generate new leads and sales for your business.

Inbound marketing can work in a wide range of different industries from ecommerce, manufacturing, engineering, financial, IT and marketing.

Inbound marketing

PhotoMIX-Company / Pixabay

What is inbound marketing?

Inbound marketing is creating valuable content that provides a positive impact on potential customers and your business.

It is a method of “attracting” leads to your business rather than “pulling” them. Hubspot describes inbound marketing as “a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.”

There are a lot of inbound marketing software solutions currently available for your business. Most marketing platforms are paid solutions. The most popular inbound marketing software you can choose from includes Hubspot, Pardot or Marketo.

Which platform that best suits your company comes down to your budget, your current CRM system, and your overall preference. Ideally, to have an inbound marketing solution, you need to have a dedicated marketing team or have an agency managing the content creation for you.

3) Cyber Security Software

Cybersecurity is becoming a hot topic as of late with more and more cyber attacks on companies and data breaches from large organizations from around the world.

Personal information is becoming a commodity for cybercriminals and as a result, organizations that store customers’ personal information are becoming a target for cyber-attacks.

Cyber security software

TheDigitalWay / Pixabay

Organizations can implement cybersecurity software on all work devices, while large corporations can implement staff awareness programs to reduce the risk of a data breach.

For employee computers, internet security software should be used including the use of spam filters. Cybersecurity specialists MetaCompliance state that “96% of data breaches originate from email”.

As the General Data Protection Regulation (GDPR) came into force in mid-2018, there are large fines for companies who misuse or who fail to disclose a data breach affecting personal information belonging to EU citizens. By investing in cybersecurity software, you can protect not only your company but also your reputation.

4) IoT

The internet of things or IoT offers exciting new opportunities for businesses in a wide range of sectors. IoT provides efficiency and economic benefits across all industries.

For labor-intensive industries such as manufacturing, IoT allows for decreased dependency on humans. The use of robots in production provides more productivity through increased output, a reduction in the need for quality control. Other benefits include employee safety in high-risk environments.

IOT for business

Tumisu / Pixabay

Artificial intelligence (AI) or machine learning is another element of IoT that is helping to revolutionize business. The use of chatbots on websites that can learn to communicate to customers is a game changer for the ecommerce and customer services sectors.

5) Automation

There are lots of automation technologies available for businesses today. The growth of AI is helping customer services through automated systems. Marketing is becoming automated regarding email automation, social media automation platforms and through data collection. These advancements are just the tip of the iceberg.

Automation software can help small business owners to manage mundane tasks so they can continue working on the tasks that will grow their business. Some simple platforms like IFTTT and Zapier help to automate social media and emails. Automation bots can be coded so that more complex processes can also be automated.

Business Automation

geralt / Pixabay

Automation extends to the production sector where robots can work essentially 24 hours a day, producing products. AI can regulate systems in power plants, and computers can be coded to be able to repair problems in other computers.

The boundaries for automation are endless. If you analyze the processes in your business, you can now pinpoint where you can improve it through automation.

The technologies above offer a huge opportunity for businesses to increase their revenue, improve productivity and contain their costs. Technology for business continues to improve year on year, and your company fails to adopt these technologies you could potentially miss out on these opportunities for your organization.

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Four Reasons to Build an Online Course By Aidan Crawford

StartupStockPhotos / Pixabay

It has never been easier to create an online course and market it to the world. That’s the good news.

That’s also the bad news. Why? Well now just about anyone can do it with very little technical effort or experience.

In 2016 I released my first online course “DIY Marketing for Speakers, Trainers and Consultants” using a WordPress plugin from called WP-Courseware. It was easy to configure and integrated nicely with Woo-commerce to allow me to accept payments online. I still use it today. Excellent tool and definitely worth checking out.

It uses simple to set up modules and units that can include videos, quizzes, downloads and even generate a certificate of completion when someone finishes a course.

Most people are understandably apprehensive when it comes to starting a project like this. But the truth is mapping out a new course once you’ve gone through the process once isn’t difficult. I’m currently revamping my original course and adding 3 more titles to the mix in the next few months. And I don’t anticipate that they will take me very long to develop.

Traditionally online courses are sold to consultants and trainers as a set-it and forget-it revenue engine. But that’s a lazy way to think about what this technology can do for your business.

Beyond the revenue you might make from a course, let’s consider some of the other benefits.

Building your credibility with prospects

Having an online course shows that you are a content and subject matter expert. It tells prospects that you have seriously considered how to logically present your knowledge to an audience and have gone through the steps to make that knowledge accessible.

Scaling your business to reach bigger clients

If you build an online course on sales training it will probably be very general in its approach in order to appeal to the broadest possible audience. Perfect for one person looking for guidance in Poughkeepsie, but maybe not so useful to a sales team in Rochester.

By simply going through the process of setting up an online course and learning how to do it, you greatly expand your marketability because you can now offer the manager of that Rochester sales team a custom program that is specific to his or her company.

Better still, if that office in Rochester has additional branches across the country or around the world you can license your program for an extended period of time as an onboarding tool. That’s real revenue.

Providing a more cost-efficient option to price-sensitive clients

I once worked with a trainer who offered two pricing models for the same program. The first was an automated 6 week pre-recorded course that was distributed to clients’ sales teams every week and the second was the same program delivered online via a popular webinar platform. It was virtually the same content – with some additional interactivity built into the second option. How you price each of these options yourself is based on your business model and what the marketplace is willing to take. But I could easily see an in-demand trainer offering option one at a significant discount over option two if only to free up time for more lucrative work.

Using it as a content creation tool

Yes, it takes content to create a course. But it’s a two way street. When I completed my DIY Marketing Course, I had the videos transcribed and used them to write blogs. Later those transcriptions even become a big part of my book DIY Marketing for Consultants, Trainers and Professional Speakers.

And then as I was writing the book, I came across additional information that will become part of the newly revamped course – due out mid-September.

So where do you start when building an online course

If you have expertise in any subject you can create an online course. Whether anyone buys it is another matter.

So define your audience before your create anything. Once you know who your ideal client is, ask yourself what problem can you solve for them using your expertise.

That becomes the topic for your course.

Now break that topic into smaller chunks. Those chunks become your main modules. Whether it’s 4 modules or 12 modules each module needs to be broad enough that you can break it down even further.

The temptation is to do a single video covering each module. But have you ever tried to stay focused on an online learning video for any length of time?

“Psychologists say that the average human sustained attention span is 20 minutes. But for online videos, it seems to be about 60 seconds.” –

So you need to keep your units short, impactful and interesting.

This will give you a chance to go deeper into more parts of your subject matter and include more quizzes and accountability steps to make your course useful to individual or organizational clients.

Online courses are becoming a bigger part of the training and consulting economy every day. The best time to get into the market is yesterday. But unless you have a time machine there are still opportunities to make it a big part of your growth strategy going forward.

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How to Optimize Your Consumer Packaged Goods (CPG) Brand for Voice Search By Liz Papagni

voice search optimization

Once upon a time, consumer packaged goods were discovered through traditional advertising (print, television, and radio) or through placement on supermarket shelves. While this may still be enough for food and beverage brands to reach a portion of their target audience, marketing has taken a huge shift toward the use of technology to spread the word.

After the introduction of the internet, brands discovered that search engine optimization could help them reach new buyers and extend their reach beyond local stores. Social media only helped to further that reach, especially as CPG brands learned to optimize social searching while engaging their new fans.

Technology marches on, and now we’re in the era of voice assistants that help us through smartphones, tablets, and in-home smart speakers to create shopping lists, discover new brands, retrieve recipes, and even make purchases.

While only 29.9% of US consumers use voice assistants such as Google Assistant, Siri, Cortana, and Alexa to find or purchase products, we can expect that number to continue rising.

voice search optimization

Recognizing the need for voice search optimization is one thing. Putting it into practice is another. Here are some ways you can prepare for the future of voice search for your CPG brand.

SEO Is a Great Start

The good news is, if you’ve already worked hard to optimize your website and social media accounts with keywords specific to your brand, you’re in good shape. The most basic of searches, such as “Hey Siri, what organic, gluten-free pasta brands exist?” will help get your organic, gluten-free pasta brand found, as long as you’ve made use of those specific keywords.

To really step things up a notch, be sure to include information about where your brand can be found. Imagine a mom planning to stop at the grocery store on her way home. She doesn’t want to waste her time digging around the Kroger a mile away if your products aren’t there. She’d rather drive another mile or two to the Safeway and save time.

By providing that information through a voice search on Google Assistant, Siri, or Cortana, you save that mom a lot of time, and probably make her a big fan. Ways to accomplish this could be a listing of grocery stores and supermarkets that carry your products, specific geographic locations where your products are sold, and even online shopping options, if you have those available.

AdWords Extensions

As you’ll see from the chart, the most common search term used with Google Assistant is the directive “near me.” If you consider the mom searching grocery stores for your products in the previous example, then you can begin to see how this particular keyword could increase your sales—and your fan base.

voice search optimization

In order to make the most of the “near me” function, there are a few things you can do. First, use AdWords’ location extensions to include locations. This might be difficult if your products are featured in various supermarkets and boutique shops, but you don’t have your own specific storefront for your brand.

However, you can still make use of the extensions with other options, including your latest specials and offers, product features and benefits, and—again—those shopping locations where your products can be found. With this in mind, you can picture that mom’s search going something like this:

“OK Google, which grocery stores in Henderson carry Seneca Sweet Potato chips?”

“Kroger, Publix, and Safeway in Henderson all carry Seneca brand Sweet Potato chips.”

“OK Google, which Publix is near me?”

Investigate Audio Logos

When advertising on TV and radio became commonplace, brands realized they needed something catchy that would stick in the minds of the buyers they hoped to reach. From there came the jingles many of us remember even today, including “J-E-L-L-O” and “I’d love to be an Oscar Mayer wiener.”

Perhaps due to shrinking attention spans, or maybe because of shifting attention to hit songs by pop stars, jingles have gone by the wayside. Instead of identifying brands by catchy tunes, we now recognize them through something called an audio logo.

Audio logos are generally very short, perhaps only a handful notes or chords, that quickly identify a brand. What comes to mind when you think about the NBC network? Those three short tones, right? Can you quickly identify the sound heard when firing up Netflix? Can you hear the T-Mobile chimes in your head, just as if a commercial were playing in the next room?

While these audio logos may not help you in a voice-activated internet search, there are other ways you can bolster your brand with them.

To the Future

While Google Assistant and Apple’s Siri still dominate the field for voice search, smart speakers are beginning to turn the tide. Amazon Echo and Google Home are found in a collected 69.3% of homes that contain a smart speaker.

voice search optimization

The Alexa Skill capability provides an enormous opportunity for food and beverage marketers, and yet only 7% of Alexa’s top 100 skills are devoted to this industry. There is some room for growth there, if you’re ready to look toward the future with your marketing strategy.

So, what is an Alexa Skill? These skills can be created for free with the Alexa Skill Kit, and can be used to bolster your brand through voice-activated actions on the Amazon Echo. For instance, the MySomm Alexa Skill lets you ask for wines that pair well with your favorite foods. What Beer? can do the same for your favorite brews.

Is your mind already spinning with options you could try with your own CPG Alexa Skill? You could provide recipes, give nutrition information, create meal plans, track calories, and so much more.

Now, let’s put this all together: voice search optimization, an audio logo, and an Alexa Skill. Can you picture your brand in this new smart speaker future? Let’s bring your CPG brand into the here and now so you can grow with these incredible technologies. When you’re ready, we’re here to help.

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Mobile App User Retention Continues To Soar in 2018 By Paul Davenport

JESHOOTScom / Pixabay

The number of apps competing for user attention is greater today than ever before, even if the frequency of app launches has cooled slightly during the first half of 2018 compared to last year, according to our latest Benchmark Report.

The average number of apps launched monthly peaked with a high of 15.89 in the first half of 2017 — the highest average since we started reporting benchmark data back in 2016. Although that average dipped during the same period in 2018 — 13.70 launches, or a change of -13.78% — the figure is roughly the median of all previous benchmark data in this category.

That said, retention rates for app usage are up significantly year-over-year, while churn continues to sink by double-digit percentages on a one-, two- and three-month basis.

What’s the immediate takeaway of all this? For starters, it shows that brands are doing a better job of engaging their users, all while the competition for users’ attention continues to build.

User retention on double-digit upswing


One of the highlights of the latest benchmark analysis is that app retention continues to increase markedly. Most notably, the number of users sticking with apps after three months jumped by 45% from the first half 2017 to the first half of 2018, leapfrogging from 22% of users last year compared to 32% of users today.

Double-digit increases in retention were also recorded after month one and two, with 45% and 36% of users passing each of those respective thresholds.

Churn declines as push engagement soars

Just as compelling is the marked drop in user churn, which corresponds with an uptick in engagement with push notifications for Android and iOS users alike.


Push In-App
Open Rate 4.6% 9.5%
Conversion Rate 1.4% 3.6%
Engagement 2.85 10.1

For Android, push engagement jumped 31.34% during H1 2018 compared to a year earlier, while iOS users were 23.55% more engaged. Although the open rate was down overall for Android users in this segment (-23%) along with the conversion rate (-30%), the opt-in rate for push jumped from 68% in the first half of 2017 to 72% this year.


Push In-App
Open Rate 3% 15%
Conversion Rate 0.53% 4.8%
Engagement 3.2 15.4

On the iOS side of things, engagement was fueled by a 50% surge in the push open rate, while push conversion continued a steady climb of 6% over the figures from 2017. Users have become more appreciative and tolerant of pushes because marketers are using analytics tools to effectively target their audiences on both Android and iOS.

More effective engagement across sectors

As we’ve reported in previous coverage of our benchmark data, the good news regarding user retention and engagement can be felt for apps across industries and verticals. From travel and retail to media and big business, enterprise app performance saw positive gains across the board — fueled in large part to higher success rates with push — when it comes to stretching the lifetime value of their mobile users.

For any app marketing strategy to succeed, both push and in-app messaging features need to be finessed and continually refined to maintain the core users that deliver the most value to a brand. The latest benchmark data indicates that brands across sectors are leveraging more diverse kinds of data and personalization tactics to give users the experience they crave, leading to the short- and long-term upticks in user retention all sectors enjoy.

To see how it breaks down across sectors and in greater detail, check out our cheat sheet.

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Why Are Businesses Ignoring Security Threats? By Andrew Lopez

A surveyed compiled at the RSA security conference showcases that lots of businesses are behind with proper security standards. Some company’s are completely ignoring security threats due to lack of time or know-how. A trend that we want to stop right now!

Why are businesses not being proactive and implementing security protocols onto their company network? The answer may shock you. According to BleepingComputer, 26 percent of companies who have security bugs don’t have the time to fix them. This is mind boggling and scary! Businesses that are ignoring security threats need to implement a system to manage their network devices. For instance, perform updates during non-critical business hours. This way, when patches are made to the system, workers computers are not affected. Company’s ignoring security threats are left wide open to hackers. Similarly, if a worker is not trained to spot security threats, chances are the computer may become compromised.

In this case, if a business were to ignore security flaws, there’s a high probability that the company’s entire system is exposed. I would venture to guess that no business wants their data or customer’s data to be public. What can a business do? For instance – perform the updates yourselves or hire a professional managed service provider. What is a managed service provider? Glad you asked, we answer this question in a separate blog post.

security threats image of skull and crossbones ransomware attack

Are Security Threats Real?

You bet they are! No matter what size business you are, network security should be a high priority. For example, businesses that store highly sensitive data will need to make it difficult for outside access. Cyber threats are real. Whether you’re performing the updates or outsourcing IT support to another company, staying up-to-date is critical for any business. It doesn’t matter if your business is selling garden gnomes or a doctor’s office with patient records. A secure network will help deter malicious attacks on the business’ network and provide a good night’s sleep. We all can agree a good nights sleep is priceless.

Who Needs Maintenance Anyway?!?

The answer is simple. Every business needs a managed service provider maintaining their existing network. Why? We’ll provide a scenario.

XYZ Consulting provides consulting services to pet shop owners. For example, the company provides consulting services on product placement, optimal store layout, and other pet store services. All customer information is stored on the company’s internal database. XYZ Consulting doesn’t think the company’s operation is big enough for hackers to care about. With that said, they’ve left all of the computers updates pass by without a care. A team member comes in one morning and notices all customer data disappeared! What happen? The computer’s are behind on updates, which left a digital back door open for malicious individuals. For example, Microsoft released a patch earlier in the week that closed an exposed computer to the Internet. Therefore, XYZ Consulting never implemented the update leaving the computers exposed to outside forces.

The example provided is extremely simplistic. The goal of the scenario is to give you an idea of what could happen if a computer system was left unmanaged.

Time To Change Security Threat Habits

All businesses practicing updates to the company’s computers are ahead of 26% of other companies. Similarly, businesses that do not implement updates need to change these habits. For the do-it-yourselfers, designate a technical individual to perform the updates. If no-one in the office is technically savvy, then hiring a managed service provider may be the route to go. First of all, managed service providers are more than tech geeks who run updates. A good managed service provider is proactive that partners with customers to manage their computer and network infrastructure to maintain a secure , functional and efficient environment. Sure the managed service provider can assist with virus removal, application support, and other technical tasks. But the real value comes with implementing best practices for a secure and functional network.

Cybersecurity threats are real. Maintaining an up-to-date system will help deter such threats. Are you willing to update the company’s computer system or will you hand the keys to professionals? A question you need to answer. Because the last thing you want to happen is have your system compromised.

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